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[null,"1.","Record Nr.",null,"UNINA9910786845203321"]
[null,null,"Autore",null,"Fromm Jeff"]
[null,null,"Titolo",null,"Marketing to millennials : reach the largest and most influential generation of consumers ever / / Jeff Fromm and Christie Garton"]
[null,null,"Pubbl/distr/stampa",null,"New York, : AMACOM, [2013]"]
[null,null,"ISBN",null,"0-8144-3323-5"]
[null,null,"Edizione",null,"[1st edition]"]
[null,null,"Descrizione fisica",null,"1 online resource"]
[null,null,"Disciplina",null,"658.8/340842"]
[null,null,"Soggetti",null,"Young adult consumers - Attitudes"]
[{"$nulls":4},"Generation Y - Attitudes"]
[{"$nulls":4},"Target marketing"]
[{"$nulls":4},"Consumer behavior"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,"Nota di contenuto",null,"Cover; Marketing to Millennials; Title; Copyright; Dedication; Contents; List of Figures; Foreword; Acknowledgments; CHAPTER 1: Who Are They?; The Participation Economy; The Old Framework vs. the Participation Framework; Friends Have Influence; Birth of the \"Digital Native\"; Optimistic Despite the Roller-Coaster Economy; The Millennial Mindset; Chapter 1: Key Takeaways; CHAPTER 2: The New Rules of Marketing to Millennials; The \"What\" Generation?; An Enigma Generation?; Begin a Relationship Now, If You Haven't Already; Younger and Older Millennials: A Difference?"]
[{"$nulls":4},"Six Distinct Millennial SegmentsMillennial Guys and Gals; Chapter 2: Key Takeaways; CHAPTER 3: Engage These Early Adopters of New Technologies; The Household CTO; \"I Know More Than My CEO\"; The Mobile Moment of Truth; Chapter 3: Key Takeaways; CHAPTER 4: Build a Listening and Participation Strategy; The Participation Economy; The \"Right\" Strategy; Engagement (New) vs. Interruption (Old); Interaction (New) vs. Reaction (Old); Engaged Participants (New) vs. Heavy Users (Old); Personal Gestures (New) vs. Big Promises (Old); Active Cocreators (New) vs. Passive Consumers (Old)"]
[{"$nulls":4},"Chapter 4: Key TakeawaysCHAPTER 5: Make Them Look Good Among Their Peers; Hyperconnected and Always On the Go; Information Hungry; Gotta Look Good!; People Care About What I Say, Where I Am, and What I'm Doing; So What Does This All Mean?; Chapter 5: Key Takeaways; CHAPTER 6: Design a Sense of Fun and Adventure; Market "]
[{"$nulls":4},"Disrupters Win Big; Comedy Natives; Generation Innovation; The Parent Trap; Chapter 6: Key Takeaways; CHAPTER 7: Don't Give Them a Reason to Cheat on You; The Price Needs to Be Right; What Ever Happened to Brand Loyalty?; Up the Fun Factor; Rewards Work; Coupons Are King"]
[{"$nulls":4},"Excellent Customer Service Matters, TooTake Their Feedback to Heart; Brands That Care; Chapter 7: Key Takeaways; CHAPTER 8: Epilogue; Keep Up with Technology Trends; Engage Millennials in Everything You Do; Strive for Content Excellence; Good Content Is Key; No Brand Can Afford to Ignore Millennials; Notes; Index; About the Authors"]
[null,null,null,"Sommario/riassunto","Millennials are the crucial consumers of today and tomorrow-and marketing to them requires a brand new approach."]
[null,"2.","Record Nr.",null,"UNINA9910795670403321"]
[null,null,"Autore",null,"Stark Mike (Journalist)"]
[null,null,"Titolo",null,"Chasing the ghost bear : on the trail of America's lost super beast / / Mike Stark"]
[null,null,"Pubbl/distr/stampa",null,"Lincoln, Nebraska : , : University of Nebraska Press, , [2022]"]
[{"$nulls":4},"©2022"]
[null,null,"ISBN",null,"1-4962-3195-3"]
[{"$nulls":4},"1-4962-3194-5"]
[null,null,"Descrizione fisica",null,"1 online resource (168 pages)"]
[null,null,"Classificazione",null,"NAT003000NAT015000"]
[null,null,"Disciplina",null,"569"]
[null,null,"Soggetti",null,"Mammals, Fossil"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,"Nota di contenuto",null,"Cover -- Title Page -- Copyright Page -- Dedication -- Contents -- List of Illustrations -- Part 1 -- 1. Into the Dark -- 2. Skull -- 3. A Family of Bears -- 4. Bone Trove -- 5. Inside -- 6. Into the Pleistocene -- 7. Bears in Proximity -- 8. Bears Are Everywhere -- Part 2 -- 9. La Brea -- 10. Hiding in the Muck -- 11. Teeth and Bones -- 12. A Surge of Discovery -- Part 3 -- 13. What Happened in Fulton County -- 14. Real Monsters -- 15. A Hoosier's Search -- 16. Dispossessed -- Part 4 -- 17. Fitful Arrivals -- 18. Imagining Arctodus -- 19. The Great and Far North -- 20. Lubbock -- 21. Ancient Hunters -- Part 5 -- 22. Endings -- 23. What Happened? -- 24. De-extinction -- Epilogue -- Acknowledgments -- Notes -- About Mike Stark -- Illustrations."]
[null,null,null,"Sommario/riassunto","\"Chasing the Ghost Bear explores modern research into one of the legendary but overlooked extinct mammals from the Pleistocene epoch, the short-faced bear. Mammoths and sabertoothed cats receive most of the popular attention, but these wide-ranging bears may have ruled the West prior to the Ice Age extinctions that left grizzlies and bison as the largest mammals of the American West\"--"]
[null,"3.","Record Nr.",null,"UNINA9910809986103321"]
[null,null,"Autore",null,"Gamel Amelia Leighton"]
[null,null,"Titolo",null,"Help! my college students can't read : teaching vital reading strategies in the content areas / / Amelia Leighton Gamel"]
[null,null,"Pubbl/distr/stampa",null,"Lanham, Maryland : , : Rowman & Littlefield Pulishing Group, , [2015]"]
[{"$nulls":4},"©2015"]
[null,null,"ISBN",null,"1-4758-1458-5"]
[null,null,"Descrizione fisica",null,"1 online resource (191 p.)"]
[null,null,"Disciplina",null,"428.4071/1"]
[null,null,"Soggetti",null,"Reading (Higher education)"]
[{"$nulls":4},"Developmental reading"]
[{"$nulls":4},"Study skills"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references."]
[null,null,"Nota di contenuto",null,"Contents; Acknowledgments; Introduction; 1 Active Reading; 2 Determining a Purpose; 3 Determining What's Important; 4 Developing Higher-Level Questions; 5 Making Connections; 6 Navigating Unknown Words; 7 Creating Visuals to Enhance Comprehension and Recall; 8Keeping It Real; References; About the Author"]
[null,null,null,"Sommario/riassunto","This book provides simple, step-by-step ideas for introducing and embedding reading strategies within all content areas without sacrificing a lot of valuable class time. This easy-to-use resource will equip instructors to not only help their students be stronger readers in general, but to be stronger readers of content-area academic texts."]