{"text_format":"2","workbook":"xls","n_sheets":1,"sheets":["report2"],"not_rendered":{"charts":0,"images":0,"macros":0,"external_links":1,"defined_names":1,"comments":0,"pivot_tables":0},"unopened":[],"bounds":{"document_bytes":16777216,"sheet_cells":100000,"run_cost":"one","rows_first":2000,"rows_last":500,"rows_between":2000,"halvings":0,"cell_chars":16384,"cell_head_chars":4096},"cells_cut":0,"cells_raw":0,"read":"whole","date_system":"1900","formulas":"cached_only"}

{"sheet":"report2","index":0,"n_rows":25,"n_cols":5,"rows_kept":25,"cut":false,"hidden":false,"merged":[[0,2,0,3],[0,4,0,5],[1,2,1,3],[1,4,1,5],[2,2,2,3],[2,4,2,5],[3,2,3,3],[5,2,5,3],[6,2,6,3],[7,2,7,3],[8,2,8,3],[9,2,9,3],[10,2,10,3],[20,2,20,3],[21,2,21,3],[23,2,23,3]],"flags":["formulas_cached_only"]}
[null,"1.","Record Nr.",null,"UNINA9910795119703321"]
[null,null,"Autore",null,"Hlavnicka Peter"]
[null,null,"Titolo",null,"Protecting the Brand : Counterfeiting and Grey Markets"]
[null,null,"Pubbl/distr/stampa",null,"New York : , : Business Expert Press, , 2021"]
[{"$nulls":4},"©2021"]
[null,null,"ISBN",null,"1-63742-152-4"]
[null,null,"Edizione",null,"[First edition.]"]
[null,null,"Descrizione fisica",null,"1 online resource (394 pages)"]
[null,null,"Collana",null,"Business law and corporate risk management collection, , 2333-6730"]
[null,null,"Disciplina",null,"658.827"]
[null,null,"Soggetti",null,"Branding (Marketing)"]
[{"$nulls":4},"Brand name products - Law and legislation - United States"]
[{"$nulls":4},"Product counterfeiting - Law and legislation - United States"]
[{"$nulls":4},"Gray market - Law and legislation - United States"]
[{"$nulls":4},"Trademark infringement - United States"]
[{"$nulls":4},"Consumer behavior"]
[{"$nulls":4},"Imitation"]
[{"$nulls":4},"Industrial property"]
[{"$nulls":4},"Marketing - Law and legislation"]
[{"$nulls":4},"Trademarks"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,"Nota di contenuto",null,"Introduction of intellectual property -- What is a brand and why protect it? -- Problems caused by counterfeit and grey market goods -- Incidents of counterfeiting and grey marketing in various industries -- Proactive internal procedures to combat counterfeiting and the grey market -- Trademark infringement : diminishing the value of brand equity --  International Trade Commission and U.S. Customs and Border Protection, the Lanham Act and the Tariff Act -- Issues relating to websites -- New technologies and alternative methods to combat counterfeiting and grey market -- International remedies."]
[null,null,null,"Sommario/riassunto","Protecting the Brand, Volume I: Counterfeiting and Grey Markets is a handbook for law practitioners as well as business executives. It is a unique perspective of best practices in addressing issues around counterfeiting and grey markets - from a legal as well as a business point of view. The authors explore the threats posed by counterfeiting and grey markets to a variety of industries and illuminate what problems these may cause."]