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[null,"1.","Record Nr.",null,"UNINA9910793607903321"]
[null,null,"Autore",null,"Smith Andrew <1967 March 27->"]
[null,null,"Titolo",null,"Consumer behaviour and analytics / / Andrew Smith"]
[null,null,"Pubbl/distr/stampa",null,"London ; ; New York, New York : , : Routledge, , [2020]"]
[{"$nulls":4},"©2020"]
[null,null,"ISBN",null,"0-429-48992-7"]
[{"$nulls":4},"0-429-95335-6"]
[{"$nulls":4},"0-429-95336-4"]
[null,null,"Descrizione fisica",null,"1 online resource (217 pages)"]
[null,null,"Disciplina",null,"658.8342"]
[null,null,"Soggetti",null,"Consumer behavior"]
[{"$nulls":4},"Marketing - Data processing"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,"Nota di contenuto",null,"An introduction to consumer analytics -- Purchase insight and the anatomy of transactions -- Web & social media activity -- Extant research and exogenous cognition -- Elemental features of consumer choice : needs, economics, deliberation and impulse -- Perceptual and communicative features of consumer choice -- Individual and social features of consumption -- Knowledge driven marketing & the modular adaptive dynamic schematic -- Index."]