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[null,"1.","Record Nr.",null,"UNINA9910793446103321"]
[null,null,"Autore",null,"Millot Michel"]
[null,null,"Titolo",null,"L'embarras du choix des produits . 1 Comment consommer différemment / / Michel Millot"]
[null,null,"Pubbl/distr/stampa",null,"London, England : , : ISTE Editions, , [2019]"]
[{"$nulls":4},"©2019"]
[null,null,"ISBN",null,"1-78406-552-8"]
[null,null,"Descrizione fisica",null,"1 online resource (189 pages)"]
[null,null,"Collana",null,"Collection innovation, entrepreneuriat et gestion"]
[null,null,"Disciplina",null,"332.024"]
[null,null,"Soggetti",null,"Consumers - Attitudes"]
[null,null,"Lingua di pubblicazione",null,"Francese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,"Nota di contenuto",null,"Cover -- Table des matières -- Avant-propos. Résoudre un problème de choix -- Introduction. L'hégémonie de la valeur marchande -- Chapitre 1. Le pouvoir des mots -- Chapitre 2. La tentation -- Chapitre 3. Croire et respecter -- Chapitre 4. Marketing et mensonges -- Chapitre 5. Plaire, faire plaisir et avoir du succès -- Chapitre 6. Le pouvoir des pouvoirs -- Chapitre 7. Le pouvoir du made in France -- Chapitre 8. Voir, toucher et manipuler -- Chapitre 9. Le produit innovant de marque connue -- Chapitre 10. Le produit déjà vu -- Chapitre 11. Acheter pas cher -- Annexe. Le choix des produits en magasin -- Bibliographie -- Index -- Sommaire de L'embarras du choix des produits 2."]