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[null,"1.","Record Nr.",null,"UNINA9910792476003321"]
[null,null,"Autore",null,"Beasley Michael <1980->"]
[null,null,"Titolo",null,"Practical web analytics for user experience : how analytics can help you understand your users / / Michael Beasley"]
[null,null,"Pubbl/distr/stampa",null,"Amsterdam, : Morgan Kaufmann, an imprint of Elsevier, 2013"]
[{"$nulls":4},"Waltham, MA : , : Morgan Kaufmann, , 2013"]
[null,null,"ISBN",null,"0-12-404694-0"]
[null,null,"Edizione",null,"[1st edition]"]
[null,null,"Descrizione fisica",null,"1 online resource (xv, 234 pages) : illustrations (some color)"]
[null,null,"Collana",null,"Gale eBooks"]
[null,null,"Disciplina",null,"006.3"]
[null,null,"Soggetti",null,"Web usage mining"]
[{"$nulls":4},"Internet users - Attitudes"]
[{"$nulls":4},"Web site development"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Includes index."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,"Nota di contenuto",null,"pt. 1. Introduction to web analytics -- pt. 2. Learning about users through web analytics -- pt. 3. Advanced topics."]
[null,null,null,"Sommario/riassunto","Practical Web Analytics for User Experience teaches you how to use web analytics to help answer the complicated questions facing UX professionals. Within this book, you'll find a quantitative approach for measuring a website's effectiveness and the methods for posing and answering specific questions about how users navigate a website. The book is organized according to the concerns UX practitioners face. Chapters are devoted to traffic, clickpath, and content use analysis, measuring the effectiveness of design changes, including A/B testing, building user profiles based on search hab"]