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[null,"1.","Record Nr.",null,"UNINA9910792380103321"]
[null,null,"Titolo",null,"Trademarks, brands and competitiveness / / edited by Teresa da Silva Lopes and Paul Duguid"]
[null,null,"Pubbl/distr/stampa",null,"New York : , : Routledge, , 2010"]
[null,null,"ISBN",null,"1-135-17732-5"]
[{"$nulls":4},"1-135-17733-3"]
[{"$nulls":4},"1-282-57599-6"]
[{"$nulls":4},"9786612575990"]
[{"$nulls":4},"0-203-86198-1"]
[null,null,"Descrizione fisica",null,"1 online resource (271 p.)"]
[null,null,"Collana",null,"Routledge international studies in business history ; ; 19"]
[null,null,"Disciplina",null,"658.8/27"]
[{"$nulls":4},"658.827"]
[null,null,"Soggetti",null,"Brand name products - History"]
[{"$nulls":4},"Trademarks - History"]
[{"$nulls":4},"Commerce - History"]
[{"$nulls":4},"Competition"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,"Nota di contenuto",null,"Book Cover; Title; Copyright; Contents; Tables; Figures; Preface; Introduction: Brands and Competitiveness; Part I Trademarks and National Competitiveness; 1 Reading Registrations: An Overview of 100 Years of Trademark Registrations in France, the United Kingdom, and the United States; 2 Export Performance and Reputation; 3 Trademarks and Performance in UK Firms; 4 Cobranding Product and Nation: Danish Modern Furniture and Denmark in the United States, 1940-1970; Part II Trademarks and the Law; 5 Trademarks and Infringement in Britain, c.1875-c.1900; 6 Trademarks, Brands, and Competition"]
[{"$nulls":4},"Part III Building Brands7 Brands in Chains; 8 Turning Trademarks into Brands: How Advertising Agencies Practiced and Conceptualized Branding, 1890-1930; 9 Corporate Brand Building: Shell-Mex Ltd. in the Interwar Period; 10 Unilever's (Other) Brand Wars: Retailers, Private Labels, and Struggles for Supremacy within Product Supply Chains; Contributors; Index"]
[null,null,null,"Sommario/riassunto","This book examines trademarks and brands, and their historical role in national competitive and comparative advantage and in overall "]
[{"$nulls":4},"economic growth. The contributors provide an historical account of the contribution of brands in consumer goods to economic growth; examine the development of trademark law, its influence on brand strategy, and reciprocally the influence of strategy on the law; and look at the building and repositioning of individual brands as example of the interplay of law and strategy.Brands and trademarks are usually discussed from the perspective of marketing. This"]