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[null,"1.","Record Nr.",null,"UNINA9910792293303321"]
[null,null,"Autore",null,"Holbrook Morris B"]
[null,null,"Titolo",null,"Consumer research [[electronic resource] ] : introspective essays on the study of consumption / / Morris B. Holbrook"]
[null,null,"Pubbl/distr/stampa",null,"Thousand Oaks, : SAGE, c1995"]
[null,null,"ISBN",null,"1-4522-4743-9"]
[{"$nulls":4},"1-4833-2733-7"]
[null,null,"Descrizione fisica",null,"1 online resource (xii, 419 p.) : ill"]
[null,null,"Disciplina",null,"658.834"]
[null,null,"Soggetti",null,"Consumers - Research"]
[{"$nulls":4},"Consumer behavior"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references (pages 369-399) and index."]
[null,null,"Nota di contenuto",null,"\"\"Cover\"\"; \"\"Contents\"\"; \"\"Preface\"\"; \"\"Chapter 1 - A Brief History of Morris the Cat\"\"; \"\"Chapter 2 - Theory Development is a Jazz Solo\"\"; \"\"Chapter 3 - On Hatching a Program of Consumer Research\"\"; \"\"Chapter 4 - What is Consumer Research?\"\"; \"\"Chapter 5 - O, Consumer, How You've Changed\"\"; \"\"Chapter 6 - Whither Consumer Research?\"\"; \"\"Chapter 7 - Romanticism, Subjective Personal Introspection, and Morris the Epicurean\"\"; \"\"Chapter 8 - The Role of Lyricism in Consumer Research\"\"; \"\"Chapter 9 - Dogmatism and Catastrophe in the Development of Marketing Thought\"\"; \"\"Chapter 10 - I'm HIP\"\""]
[{"$nulls":4},"\"\"Chapter 11 - Epilogue\"\"\"\"References\"\"; \"\"Index\"\"; \"\"About the Author\"\""]
[null,null,null,"Sommario/riassunto","This collection of essays provides a personal, thought-provoking and often humorous documentation of the evolution of the field of consumer research. The book highlights aspects of hotly debated issues that surround this field of inquiry, and presents a picture of how consumer research has grown and developed over the past 25 years."]