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[null,"1.","Record Nr.",null,"UNINA9910132337003321"]
[null,null,"Autore",null,"Tanner John F."]
[null,null,"Titolo",null,"Analytics and dynamic customer strategy : big profits from big data / / John F. Tanner, Jr"]
[null,null,"Pubbl/distr/stampa",null,"Hoboken, New Jersey : , : Wiley, , 2014"]
[null,null,"ISBN",null,"1-118-91976-9"]
[{"$nulls":4},"1-118-91978-5"]
[null,null,"Descrizione fisica",null,"1 recurso electrónico (256 páginas) : ilustraciones"]
[null,null,"Disciplina",null,"658.8"]
[{"$nulls":4},"658.834"]
[null,null,"Soggetti",null,"Big data"]
[{"$nulls":4},"Relaciones con los clientes"]
[{"$nulls":4},"Marketing relacional"]
[{"$nulls":4},"Datos masivos"]
[{"$nulls":4},"Libros electrónicos"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,"Nota di contenuto",null,"Cover; Title Page; Copyright; Contents; Foreword; Preface; Acknowledgments; Part One Big Data and Dynamic Customer Strategy; Chapter 1 Big Strategy for Big Data; Beyond the Hype; The Value of Accelerated Learning; Introducing Dynamic Customer Strategy; DCS Complements Design School; Barriers to Big Data and DCS; Summary; Notes; Chapter 2 Mapping Dynamic Customer Strategy; Theory as Strategy; Concepts; Relationships; Establishing Causality through Control; Conditions; Making the Model Operational; Target''s Behavioral Loyalty Model; Simple versus Complex Models; Summary; Notes"]
[{"$nulls":4},"Chapter 3 Operationalizing StrategyConceptual to Operational; Operational Definitions; From Strategy to Action; Microsoft''s DCS and Fail-Fast Mentality; Experiments and Decisions; Managing Decision Risk; Using Big Data Effectively; Summary; Notes; Part Two Big Data Strategy; Chapter 4 Creating a Big Data Strategy; Avoiding Data Traps; An Airline Falls into a Data Trap; Creating the Data Strategy; Summary; Notes; Chapter 5 Big Data Acquisition; Measurement Quality; The Truth and Big Data; Acquiring Big Data; Making Good Choices; The Special Challenge of Salespeople; Summary; Notes"]
[{"$nulls":4},"Chapter 6 Streaming InsightThe Model Cycle; Applications of Statistical Models; Types of Data-Types of Analytics; Matching Data to Models; "]
[{"$nulls":4},"Summary; Chapter 7 Turning Models into Customers; Mac''s Avoids Mindless Discounting; Decision Mapping; Conversations and Big Data; Cascading Campaigns; Cascading Campaigns Accelerate Learning; Accelerating the Process with Multifactorial Experimental Design; Summary; Notes; Chapter 8 Big Data and Lots of Marketing Buzzwords; Customer Experience Management; Value and Performance; Performance, Value, and Propensity to Relate; Responsiveness"]
[{"$nulls":4},"Citibank MasterCard Responds at Market LevelTransparency; Community; Cabela''s Journey to Customer Experience; Summary; Notes; Chapter 9 Big Data Metrics for Big Performance; The Big Data of Metrics; Variation and Performance; Creating a Tolerance Range; Visualization; Creating the Right Metrics; Summary; Notes; Part Three Big Data Culture; Chapter 10 The Near-Simultaneous Adoption of Multiple Innovations; Building Absorptive Capacity; People, Process, and Tools; Managing the Change; Empowering Your Entrepreneurs; Konica-Minolta''s Awesome Results; One Result: Customer Knowledge Competence"]
[{"$nulls":4},"Global ImplementationNotes; Summary; Notes; Chapter 11 Leading (in) the Dynamic Customer Culture; Leadership, Big Data, and Dynamic Customer Strategy; Leadership and Culture; Movements; Exploiting Strategic Experimentation; Big Data, Big Decisions, Big Results; Afterword; Additional Readings; About the Author; Index; EULA"]
[null,null,null,"Sommario/riassunto","Key decisions determine the success of big data strategy Dynamic Customer Strategy: Big Profits from Big Data is a comprehensive guide to exploiting big data for both business-to-consumer and business-to-business marketing. This complete guide provides a process for rigorous decision making in navigating the data-driven industry shift, informing marketing practice, and aiding businesses in early adoption. Using data from a five-year study to illustrate important concepts and scenarios along the way, the author speaks directly to marketing and operations professionals who may not necessarily be"]
[null,"2.","Record Nr.",null,"UNINA9910791968003321"]
[null,null,"Titolo",null,"Brussels I Regulation [[electronic resource] /] / edited by Ulrich Magnus, Peter Mankowski"]
[null,null,"Pubbl/distr/stampa",null,"Munich, : Sellier European Law Publishers, 2012"]
[null,null,"ISBN",null,"3-86653-889-8"]
[null,null,"Edizione",null,"[2nd rev. ed.]"]
[null,null,"Descrizione fisica",null,"1 online resource (1000 p.)"]
[null,null,"Collana",null,"European commentaries on private international law, , 1864-0265"]
[null,null,"Disciplina",null,"347.2405"]
[null,null,"Soggetti",null,"Judicial assistance - European Union countries"]
[{"$nulls":4},"Conflict of laws - Jurisdiction - Europe"]
[{"$nulls":4},"Jurisdiction - European Union countries"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,"Nota di contenuto",null,"Frontmatter -- List of Authors -- Preface to the second edition (2011) / Magnus, Ulrich / Mankowski, Peter -- Preface to the first edition (2007) / Magnus, Ulrich / Mankowski, Peter -- Index -- Official Reports -- List of Principal Works -- List of Abbreviations -- Council Regulation (EC) no 44/2001 of 22 December 2000 on jurisdiction and the recognition and enforcement of judgments in civil and commercial matters -- Introduction -- Chapter I. Scope -- Chapter II. Jurisdiction -- Section 1. General Provisions -- Section 2. Special jurisdiction -- Section 3. Jurisdiction in matters relating to insurance -- Section 4. Jurisdiction over consumer contracts -- Section 5. Jurisdiction over individual contracts of employment -- Section 6. Exclusive jurisdiction -- Section 7. Prorogation of jurisdiction -- Section 8. Examination as to jurisdiction and admissibility -- Section 9. Lis pendens - related actions -- Section 10. Provisional, including protective, measures -- Chapter III. Recognition and enforcement -- Section 1. Recognition -- Section 2. Enforcement -- Section 3. Common provisions -- Chapter IV. Authentic instruments and court settlements -- Chapter V. General Provisions -- Chapter VI. Transitional Provisions -- Chapter VII. Relations with other Instruments -- Chapter VIII. Final Provisions -- Table of Cases. European Court of Justice -- National courts of the Member States -- Index"]
[null,null,null,"Sommario/riassunto","The Brussels I Regulation is by far the most prominent cornerstone of the European law of international civil procedure. Every practitioner in the international field has to work with it - and its importance is still "]
[{"$nulls":4},"growing. The first edition of this full scale article-by-article commentary found a very warm reception. This new edition brings the book up to date, incorporating a host of developments in the four years since ist first appearance, combines in-depth analysis with a genuine and truly European perspective, authored by top experts from all over Europe, covers the jurisprudence of the ECJ and of the Member States, and integrates thorough discussion of the pending proposal for a Brussels Ibis Regulation. This truly European commentary offers invaluable guidance for lawyers, judges and academics throughout Europe."]