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[null,"1.","Record Nr.",null,"UNINA9910790915703321"]
[null,null,"Autore",null,"McDonald Malcolm"]
[null,null,"Titolo",null,"Pocket guide to selling products and services / / Malcolm H.B. McDonald and Peter Morris"]
[null,null,"Pubbl/distr/stampa",null,"London ; ; New York : , : Routledge, , 2011"]
[null,null,"ISBN",null,"1-138-16762-2"]
[{"$nulls":4},"1-317-85627-9"]
[{"$nulls":4},"1-315-83157-0"]
[{"$nulls":4},"1-317-85628-7"]
[null,null,"Edizione",null,"[Pocket book edition.]"]
[null,null,"Descrizione fisica",null,"1 online resource (96 p.)"]
[null,null,"Disciplina",null,"658.85/0207"]
[{"$nulls":4},"658.850207"]
[null,null,"Soggetti",null,"Selling"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Orinally published as: Selling products and services / Malcolm H.B. McDonald and Peter Morris. 1991."]
[null,null,"Nota di contenuto",null,"Cover; Original Title; Title; Copyright; Contents; Introduction; Chapter 1 - Problems Associated with Selling; Chapter 2 - Reaching the Customer; Chapter 3 - The Interview; Chapter 4 - Benefit Selling; Chapter 5 - Objections; Chapter 6 - Closing the Sale"]
[null,null,null,"Sommario/riassunto","First published in 1995. Routledge is an imprint of Taylor & Francis, an informa company."]