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[null,"1.","Record Nr.",null,"UNINA9910789884903321"]
[null,null,"Autore",null,"Marek Kate"]
[null,null,"Titolo",null,"Using web analytics in the library [[electronic resource] /] / Kate Marek"]
[null,null,"Pubbl/distr/stampa",null,"Chicago, Ill., : ALA TechSource, 2011"]
[null,null,"ISBN",null,"1-283-37027-1"]
[{"$nulls":4},"9786613370273"]
[{"$nulls":4},"0-8389-9236-6"]
[null,null,"Descrizione fisica",null,"1 online resource (58 p.)"]
[null,null,"Collana",null,"Library technology reports, , 0024-2586 ; ; v. 47, no. 5"]
[null,null,"Disciplina",null,"025.0425"]
[{"$nulls":4},"20"]
[null,null,"Soggetti",null,"Web usage mining"]
[{"$nulls":4},"Internet users - Statistics - Data processing"]
[{"$nulls":4},"Library administration"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references."]
[null,null,"Nota di contenuto",null,"Cover; Using Web Analytics in the Library; Table of Contents; Web Analytics Overview; What Is Web Analytics?; Combining Quantitative with Qualitative Data; Website Goals and Implementing Web Analytics; Analytics Data and Insights; Web Analytics Tools; A Note About User Privacy; Google's Approach to Privacy with Google Analytics; Privacy and Service; Resources; Notes; Getting to Know Web Analytics; Web Tracking Basics: Data Collection Mechanisms; GA Basics; Possible Actions; Resources; Notes; Installing and Configuring Google Analytics; Getting Started; Configuration Best Practices"]
[{"$nulls":4},"Setting Up Goals and Funnels in Google AnalyticsResources; Notes; Reporting and Analysis; General Overview of Metrics and Reporting Options; First-Level Metrics; Viewing Reports; Your Dashboard; Google Analytics Reports; Backing Up and Exporting Data; Access to Reports; Benchmarking; Data Visualization; Conclusion; Resources; Notes; Case Studies; Additional Case Studies; Social Media Metrics; Summary; Notes"]
[null,null,null,"Sommario/riassunto","In this issue of Library Technology Reports, Kate Marek offers a practical guide to web analytics tools, explaining what librarians need to know to implement them effectively."]