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[null,"1.","Record Nr.",null,"UNISALENTO991001179919707536"]
[null,null,"Autore",null,"International School of cosmology and gravitation physics"]
[null,null,"Titolo",null,"Proceedings of the International School of cosmology and gravitation physics : Erice, Italy, 1975 / edited by V. DeSabbata and J. Weber"]
[null,null,"Pubbl/distr/stampa",null,"New York : Plenum Press, 1977"]
[null,null,"Descrizione fisica",null,"xi, 343 p. : ill. ; 26 cm."]
[null,null,"Classificazione",null,"53(082.2)"]
[{"$nulls":4},"53.1.54"]
[{"$nulls":4},"531.51"]
[{"$nulls":4},"QC178"]
[null,null,"Soggetti",null,"Gravitation - Congresses"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Includes bibliography and index."]
[null,"2.","Record Nr.",null,"UNINA9910789712903321"]
[null,null,"Autore",null,"McCann Tyson"]
[null,null,"Titolo",null,"Art of the app store [[electronic resource] ] : the business of Apple development / / Tyson McCann"]
[null,null,"Pubbl/distr/stampa",null,"Indianapolis, IN, : John Wiley, c2012"]
[null,null,"ISBN",null,"1-283-33768-1"]
[{"$nulls":4},"9786613337689"]
[{"$nulls":4},"1-118-22112-5"]
[null,null,"Edizione",null,"[1st edition]"]
[null,null,"Descrizione fisica",null,"1 online resource (308 p.)"]
[null,null,"Disciplina",null,"004.1675"]
[{"$nulls":4},"004/.35"]
[null,null,"Soggetti",null,"Application software - Development"]
[{"$nulls":4},"iPhone (Smartphone)"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Includes index."]
[null,null,"Nota di contenuto",null,"The Art of the App Store; About the Author; Acknowledgments; Contents; Introduction; Chapter 1: A Brief History of Time in the App Store; Time in a Table; The Early App Store; The Modern App Store; Summary; Chapter 2: Setting Your Goals, Costs, and Expectations; Confronting the \"Hero Inventor\" Syndrome; Considering Your Fundamental Costs; Considering Your Optional Costs; Managing Your Expectations; Summary; Chapter 3: Researching the App Store Market; Examining the Numbers and Trends; Making Decisions Based on Research; Analyzing Successful Apps; Analyzing Unsuccessful Apps"]
[{"$nulls":4},"Mixing and MatchingSummary; Chapter 4: Knowing Your Customer; Understanding App Store Demographics; Meeting Your Customer's Expectations; Summary; Chapter 5: Plotting the Stages of Development; Leadership and Your Team; Concept through Release; Summary; Chapter 6;  Guidelines and Expectations for Developing Your App; Potential Risk and Reward; App Store Business Models; Creating for a Multitasking World; The Half-Second Window; Depicting the Physical World; Summary; Chapter 7: Creating Free and Freemium Apps; App Revenue Terminology; Business Reasons behind Revenue Models"]
[{"$nulls":4},"Considering Risks and RewardsHow to Succeed with a Free App; How to Succeed with a Freemium App; Summary; Chapter 8: Creating Paid and Premium Apps; Business Reasons behind Revenue Models; Considering Risks and Rewards; How to Succeed with Paid Apps; Summary; Chapter "]
[{"$nulls":4},"9: Adopting Apple's Approach; Infusing an Insane Amount of Care; Adapting Apps to iPad; Case Study: Tapbots; Summary; Chapter 10: Riding the Social Networking Wave; Fostering the Ultimate Viral Marketing: Social Networks; Taking Cues from Facebook; Ignoring Facebook Conventions; Rewarding Users for Promoting Your App"]
[{"$nulls":4},"Social Interaction as FeaturesProviding the Tools for Users to Connect; Summary; Chapter 11: Feedback, Maintaining, and Scaling; Evaluating Feedback; Maintenance Isn't Just Fixing, It's Marketing; Scaling; Summary; Appendix A: Reading List of Recommended Books; App Development; Creativity and Inspiration; Appendix B: Online Resources; Research and Metrics; Planning and Communicating; Developing; Marketing; Index"]
[null,null,null,"Sommario/riassunto","A unique behind-the-scenes look at what makes an application succeed in the App Store With this invaluable book, Tyson McCann offers a non-technical look at all aspects of the iPhone application development landscape and gets to the core of what makes a popular-and profitable-application. From knowing your customer to launching a successful app, and everything in between, this must-have guide navigates such topics as developing a concept, analyzing the competition, considerations before the launch, marketing, building a community, and maintaining market share... to name a few. Cove"]