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[null,"1.","Record Nr.",null,"UNISA990003198930203316"]
[null,null,"Autore",null,"NARDO, Massimo"]
[null,null,"Titolo",null,"Corso di diritto valutario / Massimo Nardo"]
[null,null,"Pubbl/distr/stampa",null,"Milano : A. Giuffrè, 1979"]
[null,null,"Descrizione fisica",null,"VIII, 256 p. ; 25 cm"]
[null,null,"Disciplina",null,"332.4"]
[null,null,"Soggetti",null,"Valute - Legislazione"]
[null,null,"Collocazione",null,"XXIV.5.C. 551"]
[null,null,"Lingua di pubblicazione",null,"Italiano"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,"2.","Record Nr.",null,"UNINA9910789333103321"]
[null,null,"Titolo",null,"Marketing libraries in a Web 2.0 world [[electronic resource] /] / edited by Dinesh Gupta and Réjean Savard"]
[null,null,"Pubbl/distr/stampa",null,"Berlin ; ; New York, : De Gruyter Saur, c2011"]
[null,null,"ISBN",null,"1-283-40282-3"]
[{"$nulls":4},"9786613402820"]
[{"$nulls":4},"3-11-026353-X"]
[null,null,"Descrizione fisica",null,"1 online resource (176 p.)"]
[null,null,"Collana",null,"IFLA publications, , 0344-6891 ; ; 145"]
[null,null,"Classificazione",null,"AN 73000"]
[null,null,"Disciplina",null,"025.04/2"]
[null,null,"Soggetti",null,"Libraries - Marketing"]
[{"$nulls":4},"Online social networks - Library applications"]
[{"$nulls":4},"Web 2.0"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Papers from a pre-conference sponsored by the IFLA Management and Marketing Section and held in conjunction with the 2010 IFLA World Library and Information Congress."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references."]
[null,null,"Nota di contenuto",null,"The library 2.0 : origins of the concept, evolutions, perceptions and realities / Olivier Le Deuff -- Making Web 2.0 work for users and libraries / Tanja Mercun and Maja Žumer -- Le marketing des bibliothèques supplanté par le web 2.0 : mythe ou réalité? / Jean-Pierre Diouf -- Staying free from \"corporate marketing machines\" : library policy for Web 2.0 tools / Heather Lea Moulaison and Edward M. Corrado -- Innovation as a framework for adopting Web 2.0 marketing approaches / Lisa Janicke Hinchliffe and Rudy Leon -- Web 2.0 : de nouveaux usagers en bibliothèque? / Lionel Dujol -- Creating and using personas for library service in the Web 2.0 era : a case study of the Chinese Academy of Sciences / Li-Ping Ku -- The impact of CMR 2.0 in the library / Yamina Benhaouya -- How tangible is your library in the digital environment? : implications of social media marketing in reinventing communities' library experiences / Rajesh Singh -- La dimension participative du web 2.0 : un atout marketing pour la bibliothèque de l'École Supérieure de Banque d'Alger / Nadia Temmar -- Library marketing 2.0 : experiences of the ETH-Bibliothek with social media / Rudolf Mumenthaler -- Web 2.0 tools and the marketing of libraries : the case of Africa / Amadou Anta Samb -- Brazilian librarians and Twitter / Moreno Barros -- Marketing in a Web 2.0 world : a "]
[{"$nulls":4},"conference perspective / Christie Koontz."]
[null,null,null,"Sommario/riassunto","Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are exploring and discussing the following aspects: General concepts of Web 2.0 and marketing of library and information organizations; How libraries are adopting Web 2.0 marketing strategies; Marketing libraries to clients in using Web 2.0 tools; International trends and Interesting cases of marketing through"]