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[null,"1.","Record Nr.",null,"UNINA990004948040403321"]
[null,null,"Autore",null,"Gauger, Hans-Martin"]
[null,null,"Titolo",null,"Untersuchungen zur spanischen und französischen Wortbildung / Hans-Martin Gauger"]
[null,null,"Pubbl/distr/stampa",null,"Heidelberg, : Winter, 1971"]
[null,null,"ISBN",null,"3-533-02153-X"]
[null,null,"Descrizione fisica",null,"167 p. ; 24 cm"]
[null,null,"Disciplina",null,"460"]
[null,null,"Locazione",null,"FLFBC"]
[null,null,"Collocazione",null,"460 GAU 1"]
[{"$nulls":4},"CP 1402 BIS"]
[null,null,"Lingua di pubblicazione",null,"Tedesco"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,"2.","Record Nr.",null,"UNINA9910788143603321"]
[null,null,"Autore",null,"Waisberg Daniel"]
[null,null,"Titolo",null,"Google Analytics integrations / / Daniel Waisberg"]
[null,null,"Pubbl/distr/stampa",null,"Indianapolis, Indiana : , : Wiley, , 2015"]
[{"$nulls":4},"©2015"]
[null,null,"ISBN",null,"1-119-05325-0"]
[null,null,"Edizione",null,"[1st edition]"]
[null,null,"Descrizione fisica",null,"1 online resource (214 p.)"]
[null,null,"Disciplina",null,"658.87202854678"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Includes index."]
[null,null,"Nota di contenuto",null,"Cover; Title Page; Copyright; Contents; Chapter 1 Implementation Best Practices; Planning Your Implementation; 1. Define Business Goals; 2. Build Key Performance Indicators; 3. Collect Data; 4. Analyze Data; 5. Test Alternatives; 6. Implement Insights; Implementing and Customizing Your Code; Cross Domain Tracking; Enhanced Ecommerce; Custom Dimensions; Download Clicks; Advanced Content Tracking; Troubleshooting Code Implementation; Setting Up the Google Analytics Interface; Setting Up Goals; Focusing on Potential Customers; Removing Parameters That Do Not Point to Unique Content"]
[{"$nulls":4},"Eliminating Duplicate Pages Setting Up Site Search; Enabling Display Advertising and Demographics Reports; Excluding Referrals; Tagging Your Inbound Traffic; Tagging Custom Campaigns; Tagging FeedBurner Traffic; Managing Your Implementations Effectively; Creating Raw Data and Staging Views; Creating an Analytics Staging Property; Keeping Track of Implementation and Configuration Changes; Keeping Track of External and Overall Changes with Annotations; Summary; Part I Official Integrations; Chapter 2 AdWords Integration; Integrating Ad Words and Google Analytics; Linking Ad Words and Analytics"]
[{"$nulls":4},"Deleting and Editing the Google Analytics and Ad Words Link Top 10 Causes of Google Analytics and Ad Words Data Discrepancies; Integration Data, Structure, and Standard Reports; Ad Words Dimensions and Metrics in Google Analytics; Ad Words Account Structure Overview; Ad Words Standard Reports Overview; Optimizing Ad Words Performance Using Google Analytics; Identifying Winners and Losers-The ABC Framework; Finding Negative Keywords with Custom Reports; Creating Remarketing Lists Using Google Analytics Data; "]
[{"$nulls":4},"Optimizing Shopping Campaigns; Summary; Chapter 3 Ad Sense Integration"]
[{"$nulls":4},"Integrating Ad Sense and Google Analytics Linking Analytics to Ad Sense; Linking Multiple Ad Sense Accounts and/or Google Analytics Properties; Unlinking and Managing Access to Data; Data Discrepancies Between Google Analytics and Ad Sense; Analyzing Ad Sense Effectiveness Using Google Analytics; Ad Sense Overview; Ad Sense Pages; Ad Sense Referrers; Google Analytics Dashboard to Monitor Ad Sense Performance; Summary; Chapter 4 Mobile Apps Integrations; Viewing Google Play and iTunes Data on Google Analytics; Android SDK v4: Setting Up Install Tracking and Campaign Measurement"]
[{"$nulls":4},"iOS SDK v3: Setting Up Install Tracking and Campaign Measurement Analyzing Mobile Apps-The Full Customer Journey; Sources Reports; Google Play Referral Flow Report; Summary; Chapter 5 Webmaster Tools Integration; Linking Webmaster Tools to Google Analytics; Analyzing Webmaster Tools Data on Google Analytics; Queries Report; Landing Pages; Geographical Summary; Summary; Chapter 6 YouTube Integration; Integrating YouTube Into Google Analytics; YouTube Video Tracking in Google Analytics Using Google Tag Manager; Implementation Details; Custom Report to Monitor Video Performance; Summary"]
[{"$nulls":4},"Part II Custom Integrations"]
[null,null,null,"Sommario/riassunto","A roadmap for turning Google Analytics into a centralized marketing analysis platform  With Google Analytics Integrations, expert author Daniel Waisberg shows you how to gain a more meaningful, complete view of customers that can drive growth opportunities. This in-depth guide shows not only how to use Google Analytics, but also how to turn this powerful data collection and analysis tool into a central marketing analysis platform for your company.  Taking a hands-on approach, this resource explores the integration and analysis of a host of common data sources, including Google AdWords, AdSens"]