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[null,"1.","Record Nr.",null,"UNINA9910787375203321"]
[null,null,"Autore",null,"Lange Juliane"]
[null,null,"Titolo",null,"Neuromarketing : modelle und Anwendungen in der marketingpraxis / / Juliane Lange"]
[null,null,"Pubbl/distr/stampa",null,"Hamburg, [Germany] : , : Diplomica Verlag GmbH, , 2014"]
[{"$nulls":4},"©2014"]
[null,null,"ISBN",null,"3-8428-4285-6"]
[null,null,"Descrizione fisica",null,"1 online resource (119 p.)"]
[null,null,"Disciplina",null,"658.80019"]
[null,null,"Soggetti",null,"Marketing - Psychological aspects"]
[{"$nulls":4},"Consumer behavior - Germany"]
[null,null,"Lingua di pubblicazione",null,"Tedesco"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references."]
[null,null,"Nota di contenuto",null,"\"\"8. Ausblick\"\"\"\"9. Fazit\"\"; \"\"Literaturverzeichnis\"\"; \"\"Anhang\"\""]
[null,null,null,"Sommario/riassunto","Neuromarketing wird im Moment als wichtiger Trend des Marketings und der Marktforschung betrachtet. Dabei polarisiert es.Auf der einen Seite werden hohe Erwartungen an diese neue Forschungsrichtung gestellt; auf der anderen Seite wird ernüchternd festgestellt, dass es keine Wunder vollbringen kann. In erster Linie belegt Neuromarketing vieles, was bereits bekannt ist, mit wissenschaftlich fundierten Hintergründen. Es hilft aber auch, die Produkt- und Kommunikationsgestaltung zu optimieren, und geht da weiter, wo die klassische Marktforschung an ihre Grenzen stößt. Dabei revolutioniert Neuromar"]