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[null,"1.","Record Nr.",null,"UNINA9910787368203321"]
[null,null,"Autore",null,"Zahay Debra L."]
[null,null,"Titolo",null,"Digital marketing management : a handbook for the current (or future) CEO / / Debra Zahay"]
[null,null,"Pubbl/distr/stampa",null,"New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015"]
[null,null,"ISBN",null,"1-60649-925-4"]
[null,null,"Edizione",null,"[First edition.]"]
[null,null,"Descrizione fisica",null,"1 online resource (168 p.)"]
[null,null,"Collana",null,"Digital and social media marketing and advertising collection, , 2333-8830"]
[null,null,"Disciplina",null,"658.872"]
[null,null,"Soggetti",null,"Internet marketing"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,"Nota di contenuto",null,"Foundations -- 1. How did we get here? Definitions and background -- 2. Strategic thought as it relates to digital marketing -- 3. Website design -- Delivery -- 4. Search engine marketing -- 5. E-mail marketing -- 6. Social media and mobile marketing -- Context -- 7. Customer relationship management (CRM) and the role of leadership in digital marketing -- 8. Legal issues: data privacy, security, and intellectual property -- 9. The customer database and analytics -- 10. Concluding thoughts -- Appendix. Digital marketing plan outline -- Index."]
[null,null,null,"Sommario/riassunto","This book is for managers and would-be managers who need to upgrade their knowledge of digital marketing. Told from the perspective of marketing strategy, it puts digital marketing in the context of firm strategy selection. The first step in digital marketing is to understand your company and your brand. The next step is to put content and keywords on your website so that they can be found in search. The next step is to use the other delivery platforms of digital content, e-mail, social, and mobile, to deploy that content to the customer. The final topics in the book focus on the importance of data management and privacy. I discuss how to develop a database and to create an organization that puts data quality at its center. These practices are as critical to digital marketing success as the delivery platforms. Without quality data, no digital marketing program can be successful. After creating a database with high-quality data, I then briefly discuss the use of analytics in digital marketing. After reading this book, the reader should have a good idea of where to start on the "]
[{"$nulls":4},"path to an integrated digital marketing management strategy. Each chapter concludes with a list of action steps or \"what to do next\" to get started on implementing a digital marketing strategy as well as review questions and key terminology."]
[null,"2.","Record Nr.",null,"UNINA9910865262603321"]
[null,null,"Autore",null,"Stephanidis Constantine"]
[null,null,"Titolo",null,"HCI International 2024 Posters : 26th International Conference on Human-Computer Interaction, HCII 2024, Washington, DC, USA, June 29 – July 4, 2024, Proceedings, Part II / / edited by Constantine Stephanidis, Margherita Antona, Stavroula Ntoa, Gavriel Salvendy"]
[null,null,"Pubbl/distr/stampa",null,"Cham : , : Springer Nature Switzerland : , : Imprint : Springer, , 2024"]
[null,null,"ISBN",null,"9783031619472"]
[{"$nulls":4},"9783031619465"]
[null,null,"Edizione",null,"[1st ed. 2024.]"]
[null,null,"Descrizione fisica",null,"1 online resource (0 pages)"]
[null,null,"Collana",null,"Communications in Computer and Information Science, , 1865-0937 ; ; 2115"]
[null,null,"Disciplina",null,"004.019"]
[null,null,"Soggetti",null,"User interfaces (Computer systems)"]
[{"$nulls":4},"Human-computer interaction"]
[{"$nulls":4},"Application software"]
[{"$nulls":4},"Artificial intelligence"]
[{"$nulls":4},"Computer networks"]
[{"$nulls":4},"User Interfaces and Human Computer Interaction"]
[{"$nulls":4},"Computer and Information Systems Applications"]
[{"$nulls":4},"Artificial Intelligence"]
[{"$nulls":4},"Computer Communication Networks"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Includes index."]
[null,null,"Nota di contenuto",null,"Intro -- Foreword -- HCI International 2024 Thematic Areas and Affiliated Conferences -- List of Conference Proceedings Volumes Appearing Before the Conference -- Preface -- 26th International Conference on Human-Computer Interaction (HCII 2024) -- HCI International 2025 Conference -- Contents - Part II -- Inclusive Designs and Applications -- Smart Signage with Augmented Reality: Inclusive Coworking -- 1 Introduction -- 2 Methods and Materials -- 3 Proposed Model -- 4 Discussion -- 5 Conclusions -- 6 Gratitude -- References -- Use of Technologies to Improve Quality of Life and Well-Being in People with Autism (ASD) and Chronic Anxiety and/or Depression from a Gender Perspective -- 1 Introduction -- 2 Methods -- 3 Results -- 4 Conclusion -- 5 Fundings and Grants -- References -- Reliability of the Metric to Evaluate the Ergonomic "]
[{"$nulls":4},"Principles of Assistive Systems, Based on ISO 92419 -- 1 Introduction -- 1.1 Research Questions -- 1.2 Methodology -- 1.3 Goals and Innovative Aspects -- 2 Concepts -- 2.1 Assistive Systems -- 2.2 Ergonomics -- 2.3 DIN Ergonomic Principles of Assistive Systems -- 3 Information Gathering -- 3.1 Survey -- 3.2 Cronbach's Alpha -- 4 Discussion -- 4.1 Analysis of the Questionnaire -- 4.2 Proposed Revision of the Questionnaire -- 5 Conclusion -- References -- Educational Recreational Family Garden Project for People with Autism -- 1 Introduction -- 2 Methods -- 3 Results and Discussion -- 4 Conclusions -- References -- Design of Oral Muscle Training Device for Infants and Toddlers in Early Language Development Period -- 1 Introduction -- 1.1 Problem of Developmental Language Disorder in Children -- 1.2 Current Status of the Language Training Market -- 1.3 Interest-Based Learning -- 2 Evaluation -- 2.1 Competitive Product Analysis -- 2.2 User Research -- 2.3 User Persona -- 3 Solution -- 3.1 Product Elements/Features."]
[{"$nulls":4},"3.2 Design Concept -- 3.3 Usage Process Schematic -- 4 Prototype Design -- 4.1 Product Design -- 4.2 APP and IP Design -- 4.3 Complete Process -- 4.4 Technical Development -- 5 Testing and Experimentation -- 6 Conclusion -- References -- Developing a Mobile Application Linking the Microsystems of Young Children with Delays or Disabilities: A Case Study and Guidelines -- 1 Introduction -- 1.1 Ecological Systems Theory -- 1.2 Service Coordination -- 2 Methods -- 2.1 Initiating the Project -- 2.2 Interviewing -- 2.3 Qualitative Coding -- 2.4 Creating Program Format (Revised Prototype) -- 3 Results -- 3.1 Themes -- 3.2 Revisions -- 3.3 Design Recommendations -- 4 Conclusion -- References -- Design of the Challenging Behavior Monitoring System for Children with Developmental Disabilities that Combines ConvLSTM and Skeleton Keypoint -- 1 Introduction -- 2 Related Works -- 2.1 Human Activity Recognition Using ConvLSTM and Keypoint -- 2.2 Challenging Behavior Detect System with Wearable Sensors -- 3 Proposed Methodology -- 3.1 Dataset Building -- 4 Experiment and Evaluation -- 4.1 Human Activity Recognition Using ConvLSTM with Video -- 4.2 Training LSTM, SVM, KNN -- 5 Conclusion and Future Work -- References -- Sensitize and Qualify University Teachers for Digital Accessibility -- 1 Introduction: Digital Accessibility in Higher Education -- 2 Needs Analysis: Results of a Teacher Survey -- 3 Material Package: Implementing Digital Accessible Teaching -- 4 Conclusion and Outlook -- References -- Towards Inclusive Voice User Interfaces: A Systematic Review of Voice Technology Usability for Users with Communication Disabilities -- 1 Introduction -- 2 Method -- 2.1 Search Strategy -- 2.2 Analysis -- 3 Results -- 3.1 User Needs and Characteristics -- 3.2 Voice User Interface Usability and Accessibility -- 3.3 User Attitudes and Perceptions -- 4 Discussion."]
[{"$nulls":4},"4.1 Design Considerations -- 4.2 Limitations and Future Work -- 5 Conclusion -- References -- Visualizing the Road Ahead: Human-Centered Dashboard Design for an Individualized Driving Simulator -- 1 Introduction -- 2 Data Visualization Dashboard -- 2.1 Eye Gaze Data -- 2.2 Pedal Data -- 2.3 Physiology -- 3 Case Studies -- 3.1 Feedback from Autistic Individuals -- 3.2 Feedback from Driving Therapist -- 4 Discussion and Conclusion -- References -- Serious Games Created for Cognitive Rehabilitation: A Systematic Review -- 1 Introduction -- 2 Method -- 2.1 Research Design -- 3 Results -- 4 Sample Size -- 4.1 Age of Participants -- 4.2 Gender of Participants -- 4.3 Research Countries -- 4.4 Types of Applications -- 4.5 Time Intervention -- 4.6 Technological Devices Developed -- 5 Conclusions -- References -- Enhancing Affordance Through the Use of Sign Language in Virtual "]
[{"$nulls":4},"Reality -- 1 Introduction -- 2 Affordance -- 3 Agency Affordance -- 4 Nonverbal Communication -- 5 Design Process -- 6 Conclusion and Future Work -- References -- Analyzing How Social Service Organizations Utilize Video-Sharing and Video-Meeting Platforms for People with Disabilities in Mitigating Social Isolation Post-Covid -- 1 Introduction -- 2 Use of Video-Meeting Platforms -- 3 Impact of Covid-19 on Video-Meeting Utilization -- 4 The Role of Video-Sharing Platforms -- 5 Changes to Specific Programs Due to the Pandemic -- 6 Conclusion -- References -- Achieving an Inclusive and Accessible DSpace: University of Oregon's Approach and Outcomes -- 1 Introduction -- 1.1 DSpace -- 1.2 Digital Accessibility -- 2 Identified Problems -- 2.1 WCAG -- 2.2 DSpace 7 Accessibility Status -- 3 Proposed Solutions -- 3.1 Accessibility Testing -- 3.2 Solutions in DSpace 7 -- 4 Conclusion -- References -- Aging and Technology -- Do Old People in Rural Areas Go Online, and Should They Do that?."]
[{"$nulls":4},"1 Introduction -- 2 The Identification of the Fields of Smart in Need of Improvement -- 2.1 Participants, Method, and Procedure -- 2.2 Results -- 3 Discussion and Conclusions -- References -- Analysis of Spatial Interaction Model of Quanzhou Aged Community Based on Evidence-Based Design Theory -- 1 Introduction -- 2 The Research Background -- 2.1 Community Ageing and Elderly Groups -- 2.2 Evidence-Based Design and Kano Model -- 3 Research Methods and Demonstration Construction -- 3.1 Research Methodology -- 3.2 Research Process -- 3.3 Results of the Study -- 4 Conclusion -- References -- Research of Intelligent Product Design for the Aged: The Case of Pill Box for the Elderly -- 1 Introduction -- 2 Literature Review -- 3 Building a Theoretical Model of Intelligent Product Design for the Aged -- 3.1 Acquisition of Age-Friendly Design Features -- 3.2 Construction of Similarity Matrix and Factor Analysis -- 3.3 Clustering Analysis of Aging-Friendly Design Features -- 4 Case Study: Take Smart Pill Boxes as an Example -- 4.1 Analysis of the Phenomenon and Causes of Drug Non-adherence Among the Elderly -- 4.2 Survey of User Demands -- 4.3 Elaboration of Design Strategy Based on Aging-Friendly Design Model and User Requirements and Scheme Evolution -- 5 Conclusion -- References -- Practical Utility and Factors Driving Use of Virtual Cardiac Rehabilitation: A Patient-Centric and Disabilities View to Innovation -- 1 Introduction -- 2 Methodology -- 2.1 Survey Development and Implementation -- 2.2 Sampling Method and Recruitment Strategy -- 2.3 Data Analysis -- 3 Conclusion -- References -- Cultural Dimensions Affecting Perception of Privacy and Intrusiveness of Video Monitoring Technologies for Aging at Home -- 1 Introduction -- 2 Methodology -- 3 Cultural Dimensions and Digital Technologies for Healthcare -- 4 Privacy Considerations."]
[{"$nulls":4},"5 Video Surveillance Technologies for Aging in Place -- 6 Conclusions -- References -- An Exploratory Study Integrating Deep Learning in Digital Clock Drawing Test on Consumer Platforms for Enhanced Detection of Mild Cognitive Impairment -- 1 Introduction -- 2 Aims -- 3 Literature Review -- 4 Methodology -- 4.1 Application Design &amp -- Development -- 4.2 Database -- 4.3 Dataset -- 4.4 Machine Learning Model -- 5 Results and Discussion -- 5.1 Image Classification Model -- 5.2 Data Input and Output Interface -- 5.3 Application Performance -- 5.4 Limitation -- References -- UX Research on Improving PPR System Usability for Older Adults -- 1 Introduction -- 1.1 Background -- 1.2 Research Goals -- 2 Literature Review -- 2.1 Characteristics of the Older Adults and Digital Financial Exclusion -- 2.2 Touchscreen Experience Among the Older Adults -- 3 Methods -- 3.1 Overview -- 3.2 Design Direction and Prototyping -- 3.3 User Research -- 4 Results -- 4.1 Usability Issues of the Current PPR System "]
[{"$nulls":4},"-- 4.2 Preferred Input Methods upon Information Types -- 5 Conclusion -- References -- The Application Strategy of Smart Home in Future Aging-Friendly Space Based on Chinese Retired Elderly Population - a Mixed Methods Research Protocol -- 1 Introduction -- 2 Methods -- 3 Application Strategy Research -- 3.1 Acquisition of User Demands -- 3.2 User Demands Analysis Based on KANO Model -- 3.3 Design Element Acquisition Based on QFD Model -- 3.4 Application Strategies -- 4 Conclusion -- References -- Medication Monitoring Interactive System Based on Human Body Feature Points and Label Recognition -- 1 Introduction -- 2 Related Work -- 3 System Design -- 3.1 Overall Architecture -- 3.2 On-Site Interaction Unit -- 3.3 Medication-Taking Detection Unit -- 3.4 Remote End Interaction Unit -- 4 Results -- 4.1 Video Dataset Test Results -- 4.2 Volunteer Test Results."]
[{"$nulls":4},"4.3 Results of Interviews with Volunteers for the Pill-Taking Detection Module Trial."]
[null,null,null,"Sommario/riassunto","The seven-volume set CCIS 2114-2120 contains the extended abstracts of the posters presented during the 26th International Conference on Human-Computer Interaction, HCII 2024, held in Washington, DC, USA, during June 29–July 4, 2024. The total of 1271 papers and 309 posters included in the HCII 2024 proceedings were carefully reviewed and selected from 5108 submissions. The posters presented in these seven volumes are organized in the following topical sections: Part I: HCI Design Theories, Methods, Tools and Case Studies; User Experience Evaluation Methods and Case Studies; Emotions in HCI; Human Robot Interaction. Part II: Inclusive Designs and Applications; Aging and Technology. Part III: eXtended Reality and the Metaverse; Interacting with Cultural Heritage, Art and Creativity. Part IV: HCI in Learning and Education; HCI in Games. Part V: HCI in Business and Marketing; HCI in Mobility and Automated Driving; HCI in Psychotherapy and Mental Health. Part VI: Interacting with the Web, Social Media and Digital Services; Interaction in the Museum; HCI in Healthcare. Part VII: AI Algorithms and Tools in HCI; Interacting with Large Language Models and Generative AI; Interacting in Intelligent Environments; HCI in Complex Industrial Environments. ."]