{"text_format":"2","workbook":"xls","n_sheets":1,"sheets":["report2"],"not_rendered":{"charts":0,"images":0,"macros":0,"external_links":1,"defined_names":2,"comments":0,"pivot_tables":0},"unopened":[],"bounds":{"document_bytes":16777216,"sheet_cells":100000,"run_cost":"one","rows_first":2000,"rows_last":500,"rows_between":2000,"halvings":0,"cell_chars":16384,"cell_head_chars":4096},"cells_cut":0,"cells_raw":0,"read":"whole","date_system":"1900","formulas":"cached_only"}

{"sheet":"report2","index":0,"n_rows":35,"n_cols":5,"rows_kept":35,"cut":false,"hidden":false,"merged":[[0,2,0,3],[0,4,0,5],[1,2,1,3],[1,4,1,5],[2,2,2,3],[2,4,2,5],[3,2,3,3],[4,2,4,3],[5,2,5,3],[6,2,6,3],[7,2,7,3],[8,2,8,3],[9,2,9,3],[13,2,13,3],[17,2,17,3],[17,4,17,5],[18,2,18,3],[18,4,18,5],[19,2,19,3],[19,4,19,5],[20,2,20,3],[21,2,21,3],[22,2,22,3],[23,2,23,3],[24,2,24,3],[25,2,25,3],[26,2,26,3],[28,2,28,3],[29,2,29,3],[32,2,32,3]],"flags":["formulas_cached_only"]}
[null,"1.","Record Nr.",null,"UNINA9910786980203321"]
[null,null,"Autore",null,"Reed Thomas C"]
[null,null,"Titolo",null,"The nuclear express [[electronic resource] ] : a political history of the bomb and its proliferation / / Thomas C. Reed and Danny B. Stillman"]
[null,null,"Pubbl/distr/stampa",null,"Minneapolis, : Zenith Press, 2009"]
[null,null,"ISBN",null,"1-61673-242-3"]
[null,null,"Descrizione fisica",null,"1 online resource (400 p.)"]
[null,null,"Disciplina",null,"623.4/511909"]
[null,null,"Soggetti",null,"Nuclear weapons - History"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Softcover edition 2010."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,"Nota di contenuto",null,"\"\"CONTENTS\"\"; \"\"PROLOGUE\"\"; \"\"CHAPTER 1: BIG NEWS: FISSION RELEASES NEUTRONS!\"\"; \"\"CHAPTER 2: LOS ALAMOS: A FIRST, BUT NOT THE LAST\"\"; \"\"CHAPTER 3: THE RAIDS ON JAPAN\"\"; \"\"CHAPTER 4: THE U.S.S.R. AND THE UNITED KINGDOM: UNINTENDED PARTNERS\"\"; \"\"CHAPTER 5: FIRST ATTEMPTS AT CONTROLS\"\"; \"\"CHAPTER 6: FRANCE AND ISRAEL: THE APPRENTICES\"\"; \"\"CHAPTER 7: CHINA BREAKS THE EUROPEAN CARTEL\"\"; \"\"CHAPTER 8: NUCLEAR MATURITY COMES TO THE LITTLE THREE\"\"; \"\"CHAPTER 9: STRUGGLING WITH THE BARN DOOR\"\"; \"\"CHAPTER 10: CHANGES OF STATE IN THE MIDEAST AND SOUTH ASIA\"\"; \"\"CHAPTER 11: SOUTH AFRICA\"\""]
[{"$nulls":4},"\"\"CHAPTER 12: THE SOVIET UNION\"\"\"\"CHAPTER 13: THE ONCE-NUCLEAR SOVIET REPUBLICS\"\"; \"\"CHAPTER 14: CHINA'S DECADE OF NUCLEAR TRANSPARENCY\"\"; \"\"CHAPTER 15: THE FAKIRS: INDIA, PAKISTAN, AND NORTH KOREA\"\"; \"\"CHAPTER 16: FINGERPRINTS\"\"; \"\"CHAPTER 17: STAR AND CRESCENT RISING\"\"; \"\"CHAPTER 18: GEORGES-ANTOINE KURTZ IS ALIVE AND WELL\"\"; \"\"CHAPTER 19: WHY?\"\"; \"\"EPILOGUE\"\"; \"\"GLOSSARY\"\"; \"\"A\"\"; \"\"B\"\"; \"\"C\"\"; \"\"D\"\"; \"\"E\"\"; \"\"F\"\"; \"\"H\"\"; \"\"I\"\"; \"\"J\"\"; \"\"M\"\"; \"\"N\"\"; \"\"O\"\"; \"\"P\"\"; \"\"R\"\"; \"\"S\"\"; \"\"T\"\"; \"\"Y\"\"; \"\"APPENDICES\"\"; \"\"A: THE PHYSICS OF NUCLEAR WEAPON DESIGN\"\""]
[{"$nulls":4},"\"\"B: BOMBING MISSIONS OVER JAPAN BY THE 393rd (NUCLEAR) BOMBARDMENT SQUADRON, JULY 20, AUGUST 14, 1945\"\"\"\"C: U.S. AIRCRAFT ACCIDENTS WITH NUCLEAR WEAPONS ABOARD\"\"; \"\"D: PRINCIPAL SOVIET NUCLEAR PRODUCTION FACILITIES\"\"; \"\"E: NOTES ON D. B. STILLMAN'S TEN VISITS TO THE CHINESE NUCLEAR WEAPON COMPLEX, 1990-2001\"\"; \"\"F: CHRONOLOGY\"\"; \"\"ACKNOWLEDGMENTS\"\"; \"\"INDEX\"\"; \"\"A\"\"; \"\"B\"\"; \"\"C\"\"; \"\"D\"\"; \"\"E\"\"; \"\"F\"\"; \"\"G\"\"; \"\"H\"\"; \"\"I\"\"; \"\"J\"\"; \"\"K\"\"; \"\"L\"\"; \"\"M\"\"; \"\"N\"\"; \"\"O\"\"; \"\"P\"\"; \"\"Q\"\"; \"\"R\"\"; \"\"S\"\"; \"\"T\"\"; \"\"U\"\"; \"\"V\"\"; \"\"W\"\"; "]
[{"$nulls":4},"\"\"X\"\"; \"\"Y\"\"; \"\"Z\"\""]
[null,"2.","Record Nr.",null,"UNINA9910811979403321"]
[null,null,"Autore",null,"Barry Jim."]
[null,null,"Titolo",null,"Social content marketing for entrepreneurs / / Jim Barry"]
[null,null,"Pubbl/distr/stampa",null,"New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015"]
[null,null,"ISBN",null,"1-63157-213-X"]
[null,null,"Edizione",null,"[First edition.]"]
[null,null,"Descrizione fisica",null,"1 online resource (322 p.)"]
[null,null,"Collana",null,"Digital and social media marketing and advertising collection, , 2333-8830"]
[null,null,"Disciplina",null,"659.144"]
[null,null,"Soggetti",null,"Internet advertising"]
[{"$nulls":4},"Online social networks"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,"Nota di contenuto",null,"Part 1. Getting audiences to TALK -- 1. Educating targets with TRUSTED content -- 2. Escorting prospects with frame-of-mind connections -- 3. SHIPPING content with an emotional twist -- Part 2. Getting audiences to RAISE your brand -- 4. Earning readership with content mastery -- 5. Evangelizing with employee ADVOCATES -- 6. Enchant Influencers through OUTREACH -- 7. Enlist followers with a STAMP -- 8. Expose content that will RUNLAPS -- Part 3. Getting audiences to REACT -- 9. Empowering brand ambassadors to RESONATE -- 10. Engage communities through CONVERSATION -- 11. E-mail engaging and perpetuating proprietary audiences -- 12. Enabling mobile CUSTOMER experiences -- 13. Enrolling trial users with freemiums -- Future: social content-marketing predictions from a strategic planning perspective -- Index."]
[null,null,null,"Sommario/riassunto","This book will provide a practical overview of how digital content, social media and search engine optimization work together in driving website traffic and sales leads. The goal of the book is to educate readers on the new mindset and social technologies required to drive this traffic in a timely and non-intrusive way. Readers will benefit from a comprehensive but succinct overview of how social networking, search friendly blogging, trustworthy content, contextually-targeted online campaigns and mobile marketing techniques are transforming companies that embrace inbound marketing. Targeted for business professionals and students that are saturated with social technology updates, the book offers a more strategic orientation to these subjects as they relate to sales nurturing and thought leadership. And unlike "]
[{"$nulls":4},"books that cover social media one platform or technology at a time, this book is organized for readers to master elements of strategy in the order of their implementation. In so doing, it will help order the steps of professionals in the midst of launching new digital marketing initiatives as well as students tasked with completing social media marketing plans."]