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[null,"1.","Record Nr.",null,"UNINA9910786765703321"]
[null,null,"Autore",null,"Venugopal Pingali <1958->"]
[null,null,"Titolo",null,"Agri-input marketing in India / / Pingali Venugopal, Ram Kaundinya"]
[null,null,"Pubbl/distr/stampa",null,"New Delhi, India : , : Sage, , 2014"]
[{"$nulls":4},"©2014"]
[null,null,"ISBN",null,"93-5150-442-5"]
[{"$nulls":4},"93-5150-096-9"]
[null,null,"Descrizione fisica",null,"1 online resource (271 p.)"]
[null,null,"Disciplina",null,"338.10954"]
[null,null,"Soggetti",null,"Agricultural industries - India - Marketing"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and indexes."]
[null,null,"Nota di contenuto",null,"Cover; Contents; Foreword; Preface; Acknowledgments; 1 - Introduction: Agri-input Market at Crossroads; Part I: The Past; 2 - Agricultural Situation in India and Agri-inputs; 3 - Land: The Fixed Factor of Production; 4 - Government Policies: Creating an Environment for Input Usage; 5 - Improve Agronomic Potential; 6 - Infrastructure Development: Removing Constraints; 7 - Agricultural Extension Programs in India; 8 - Adoption: The Beginning of the Agri-input Sector; Part II - The Present; 9 - Agri-input Market: Current Competitive Situation; 10 - Buying Behavior for Inputs"]
[{"$nulls":4},"11 - Impact of Agri-input Usagein IndiaPART III: The Future; 12 - Sustainable Agriculture: New Objective; 13 - Strategies for Agri-input Marketing (Basis for Positioning Strategy); 14 - Technical Knowledge-basedMarketing (Basis for Product and Pricing Strategy); 15 - Building Trust through Knowledge Transfer (Basis for Promotion Strategy); 16 - Integrated Agri-input Supply Model (Basis for Place Strategy); 17 - Future Directions (Implementation Aspects); Bibliography; Profile of Industry Experts Who Shared Their Views on the Subject; Author Index; Subject Index; About the Authors"]
[null,null,null,"Sommario/riassunto","<p style=\"\"text-align: justify;\"\">Agri-input companies have played a significant role in transforming the post-Independence \"ship-to-mouth\" Indian economy, dependent on food grain imports, into a self-sufficient economy. Though agricultural productivity is declining and environmentalists are questioning the use of agri-inputs, Indian agriculture cannot do away with agri-inputs. This book, after understanding the past policy environment, agri-input marketing, and "]
[{"$nulls":4},"promotion strategies of both the government and private companies, suggests frameworks for agri-input marketing companies to align th"]