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[null,"1.","Record Nr.",null,"UNINA9910786739403321"]
[null,null,"Titolo",null,"Best practices in marketing with email newsletters [[electronic resource] ] : for marketers and publishers / / editor, Marcia Yudkin ; managing editor, Alexis D. Gutzman ; publisher, Anne Holland"]
[null,null,"Pubbl/distr/stampa",null,"Portsmouth, R.I., : MarketingSherpa, Inc., 2002"]
[null,null,"ISBN",null,"1-932353-01-1"]
[null,null,"Descrizione fisica",null,"194 p. : ill"]
[null,null,"Collana",null,"Practical know-how & case studies"]
[null,null,"Soggetti",null,"Internet marketing"]
[{"$nulls":4},"Electronic mail systems"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,"Nota di contenuto",null,"pt. 1. Email newsletters : the basics -- pt. 2. Formulating your email newsletter strategy -- pt. 3 Newsletter format, length, frequency, and timing -- pt. 4 Content -- pt. 5 Growing subscribers -- pt. 6 Managing distribution and your list -- pt. 7 Measuring performance -- pt. 8 Basic vendor & supplier guide."]