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[null,"1.","Record Nr.",null,"UNINA9910785837103321"]
[null,null,"Autore",null,"Holbrook Morris B"]
[null,null,"Titolo",null,"The semiotics of consumption [[electronic resource] ] : interpreting symbolic consumer behavior in popular culture and works of art / / by Morris B. Holbrook, Elizabeth C. Hirschman"]
[null,null,"Pubbl/distr/stampa",null,"Berlin ; ; New York, : Mouton de Gruyter, 1993"]
[null,null,"ISBN",null,"3-11-085473-2"]
[null,null,"Edizione",null,"[Reprint 2011]"]
[null,null,"Descrizione fisica",null,"1 online resource (380 p.)"]
[null,null,"Collana",null,"Approaches to Semiotics [AS] ; ; 110"]
[null,null,"Disciplina",null,"302.2"]
[null,null,"Soggetti",null,"Consumer behavior"]
[{"$nulls":4},"Popular culture"]
[{"$nulls":4},"Semiotics"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,"Nota di contenuto",null,"Front matter -- Chapter I The role of semiotics in research on consumer esthetics -- 1. Introduction -- 2. Some background on the study of signs -- 3. The study of signs in consumer esthetics -- 4. Criticisms and defenses of interpretive semiology -- 5. Preview -- Chapter II Semiotics and popular culture -- 1. Introduction -- 2. The ideology of consumption -- 3. Motion picture mythology -- Chapter III Romanticism and sentimentality in consumer behavior: A literary approach to the joys and sorrows of consumption -- 1. Introduction -- 2. Romanticism -- 3. The joys and sorrows of consumption -- 4. Epilogue -- Chapter IV Seven routes to facilitating the semiotic interpretation of consumption symbolism and marketing imagery in works of art -- 1. Introduction -- 2. Prospects and problems, dangers and difficulties -- 3. Seven routes to interpretation -- 4. Conclusion -- Appendices -- 1. Appendix 1: Women of Manhattan -- 2. Appendix 2: Beverly Hills cop -- 3. Appendix 3: Tin men and the marketing concept -- 4. Appendix 4: Gremlins as metaphors for materialism -- 5A. Appendix 5A: Coastal disturbances (coauthored with Stephen Bell and Mark W. Grayson) -- 5B. Appendix 5B: Sacred and secular consumption imagery in A Christmas carol -- 6. Appendix 6: Automotive signs in Two for the road -- 7. Appendix 7: Major and minor uses of symbolic consumer behavior to develop plot and character in Out of Africa (coauthored with Mark W. Grayson) -- References -- Index"]
[null,null,null,"Sommario/riassunto","The Semiotics of Consumption: Interpreting Symbolic Consumer "]
[{"$nulls":4},"Behavior in Popular Culture and Works of Art (Approaches to Semiotics)"]