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[null,"1.","Record Nr.",null,"UNINA9910785340803321"]
[null,null,"Autore",null,"Rajput Namita"]
[null,null,"Titolo",null,"Advertising and personal selling [[electronic resource] /] / Namita Rajput, Neeru Vasishth"]
[null,null,"Pubbl/distr/stampa",null,"Mumbai [India], : Himalaya Pub. House, 2008"]
[null,null,"ISBN",null,"1-282-80206-2"]
[{"$nulls":4},"9786612802065"]
[{"$nulls":4},"1-4416-8718-1"]
[{"$nulls":4},"93-5043-713-9"]
[{"$nulls":4},"600-00-2733-8"]
[null,null,"Descrizione fisica",null,"1 online resource (309 p.)"]
[null,null,"Disciplina",null,"658.8/2"]
[null,null,"Soggetti",null,"Advertising"]
[{"$nulls":4},"Sales promotion"]
[{"$nulls":4},"Selling"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,"Nota di contenuto",null,"COVER; CONTENTS; Nature and Importance of Advertising; Advertising Budget; Media Decisions; Advertising Copy and Elements; Advertising Appeals; Measuring Advertising Effectiveness; Advertising Agency; Ethical and Legal Aspects of Advertising; Nature and Importance of Personal Selling; Customer Knowledge and Buying Motives; Knowledge of Products and Markets; Process of Effective Personal Selling; Handling Objections; Closing the Sale; Customer Follow-up; Sales Planning and Control - An Overview; Sales Force Management : Recruitment and Selection; Training and Development"]
[{"$nulls":4},"Direction and SupervisionMotivation and Compensation; Performance Appraisal"]
[null,null,null,"Sommario/riassunto","An authentic, simple and crisp presentation of the subject matter.; Various concepts have been explained in a lucid, pragmatic and student friendly language.; Covers the detailed syllabus of Delhi University for the students of B. Com. (H) III year.; Each paragraph is distinctly numbered and starts with relevant background of the subject.; Previous years questions have been given in the appendix for reference."]