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[null,"1.","Record Nr.",null,"UNINA9910785262703321"]
[null,null,"Autore",null,"Kaptan S. S"]
[null,null,"Titolo",null,"Brand imitation [[electronic resource] /] / S.S. Kaptan, Sanjay Pandey"]
[null,null,"Pubbl/distr/stampa",null,"Mumbai [India], : Himalaya Pub. House, 2010"]
[null,null,"ISBN",null,"1-282-81199-1"]
[{"$nulls":4},"9786612811999"]
[{"$nulls":4},"1-4416-7466-7"]
[{"$nulls":4},"93-5043-196-3"]
[{"$nulls":4},"600-00-4001-6"]
[null,null,"Edizione",null,"[Rev. ed.]"]
[null,null,"Descrizione fisica",null,"1 online resource (189 p.)"]
[null,null,"Disciplina",null,"658.834"]
[null,null,"Soggetti",null,"Brand choice"]
[{"$nulls":4},"Brand loyalty"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references."]
[null,null,"Nota di contenuto",null,"COVER; CONTENTS; BRANDING; BRAND IMITATION; CONSUMER BEHAVIOUR AND BRAND IMITATION; LAWS GOVERNING IMITATION"]
[null,null,null,"Sommario/riassunto","1. BRANDING 2. BRAND IMITATION3. CONSUMER BEHAVIOUR AND BRAND IMITATION4. LAWS GOVERNING IMITATION."]