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[null,"1.","Record Nr.",null,"UNINA9910784468603321"]
[null,null,"Titolo",null,"Handbook of markets and economies : East Asia, Southeast Asia, Australia, New Zealand / / Anthony Pecotich and Clifford J. Shultz II, editors ; foreword by John O'Shaughnessy"]
[null,null,"Pubbl/distr/stampa",null,"Armonk, N.Y. : , : M.E. Sharpe, , 2006"]
[null,null,"ISBN",null,"1-315-49875-8"]
[{"$nulls":4},"1-315-49876-6"]
[{"$nulls":4},"1-315-49877-4"]
[{"$nulls":4},"1-280-91217-0"]
[{"$nulls":4},"9786610912179"]
[{"$nulls":4},"0-7656-2011-1"]
[null,null,"Descrizione fisica",null,"1 online resource (xi, 712 pages) : illustrations, maps"]
[null,null,"Collana",null,"Gale eBooks"]
[null,null,"Disciplina",null,"330.95"]
[null,null,"Soggetti",null,"Marketing - Asia"]
[{"$nulls":4},"Marketing - Australia"]
[{"$nulls":4},"Marketing - New Zealand"]
[{"$nulls":4},"Asia Economic conditions Handbooks, manuals, etc"]
[{"$nulls":4},"Australia Economic conditions Handbooks, manuals, etc"]
[{"$nulls":4},"New Zealand Economic conditions Handbooks, manuals, etc"]
[{"$nulls":4},"Asia Handbooks, manuals, etc"]
[{"$nulls":4},"Australia Handbooks, manuals, etc"]
[{"$nulls":4},"New Zealand Handbooks, manuals, etc"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","First published 2006 by M.E. Sharpe."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,"Nota di contenuto",null,"CONTENTS; FOREWORD; ACKNOWLEDGMENTS; INTRODUCTION; CHAPTER 1 AUSTRALIA Changing Consumer Behavior and Marketing; CHAPTER 2 BRUNEI DARUSSALAM Consumption and Marketing in an Islamic Monarchy; CHAPTER 3 CAMBODIA Striving for Peace, Stability, and a Sustainable Consumer Market; CHAPTER 4 THE PEOPLE'S REPUBLIC OF CHINA Markets within the Market; CHAPTER 5 EAST TIMOR Realizing Its Potential; CHAPTER 6 INDONESIA Transition at a Crossroads; CHAPTER 7 JAPAN A Crisis of Confidence in the World's Second Largest Economy; CHAPTER 8 KOREA Two Countries, Sharp Contrasts, but a Common Heritage"]
[{"$nulls":4},"CHAPTER 9 LAOS Emerging Market Trends and the Rise of Consumers "]
[{"$nulls":4},"and EntrepreneursCHAPTER 10 MALAYSIA Toward Prosperity with Harmony and Diversity; CHAPTER 11 MYANMAR Foreign Brands Trickling Through; CHAPTER 12 NEW ZEALAND Consumers in Their Market Environment-Profiles and Predictions; CHAPTER 13 PAPUA NEW GUINEA Marketing and Consumer Behavior; CHAPTER 14 THE PHILIPPINES Marketing and Consumer Behavior-Past, Present, and Future; CHAPTER 15 SINGAPORE Marketing, Macro Trends, and Their Implications for Marketing Management for 2005 and the Years Beyond"]
[{"$nulls":4},"CHAPTER 16 TAIWAN Euphoria and Paranoia on the Emerging Greater China EconomyCHAPTER 17 THAILAND Consumer Behavior and Marketing; CHAPTER 18 VIETNAM Expanding Market Socialism and Implications for Marketing, Consumption, and Socioeconomic Development; ABOUT THE EDITORS AND CONTRIBUTORS; INDEX"]
[null,null,null,"Sommario/riassunto","East and Southeast Asia is a vast and complex region. Its countries have a bewildering array of histories, demographics, economic structures, cultural backgrounds, and global marketing potential. This Handbook unravels the mystery."]