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[null,"1.","Record Nr.",null,"UNINA9910455492303321"]
[null,null,"Autore",null,"Curry Jeffrey E. <1953->"]
[null,null,"Titolo",null,"A short course in international marketing [[electronic resource] ] : approaching and penetrating the global marketplace / / Jeffrey Edmund Curry"]
[null,null,"Pubbl/distr/stampa",null,"Petaluma, CA, : World Trade Press, c2009"]
[null,null,"ISBN",null,"1-60780-079-9"]
[null,null,"Edizione",null,"[3rd ed.]"]
[null,null,"Descrizione fisica",null,"1 online resource (192 p.)"]
[null,null,"Collana",null,"The Short course in international trade series"]
[null,null,"Disciplina",null,"658.8"]
[{"$nulls":4},"658.8/48"]
[{"$nulls":4},"658.848"]
[null,null,"Soggetti",null,"Export marketing"]
[{"$nulls":4},"Global business"]
[{"$nulls":4},"Electronic books."]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references (p. 184)."]
[{"$nulls":4},"Includes web resources."]
[null,null,"Nota di contenuto",null,"International Marketing; Introduction; Table of Contents; Chapter 1: Marketing Basics; Chapter 2: Elements of the Marketplace; Chapter 3: The Dimensions of International Marketing; Chapter 4: International Trade; Chapter 5: The Role of Governments; Chapter 6: The Role of Cultural Forces; Chapter 7: Developing Products for the Foreign Market; Chapter 8: Market Research; Chapter 9: Preparing for Market Entry; Chapter 10: Developing Distribution; Chapter 11: Advertising and Promotions; Chapter 12: Making Contact: Different Products and Promotions; Chapter 13: Staffing the New Market"]
[{"$nulls":4},"Chapter 14: Evaluating PerformanceChapter 15: The Marketing Plan; Chapter 16: The Marketing Audit; Chapter 17: Glossary; Chapter 18: Resources"]
[null,null,null,"Sommario/riassunto","A Short Course in International Marketing will transform your export operation into a market-driven, profit-making enterprise by explaining how to employ international marketing methods and strategies used by successful firms worldwide."]
[null,"2.","Record Nr.",null,"UNINA9910783575003321"]
[null,null,"Titolo",null,"The African food crisis [[electronic resource] ] : lessons from the Asian Green Revolution / / edited by Göran Djurfeldt ... [et al.]"]
[null,null,"Pubbl/distr/stampa",null,"Wallingford, England ; ; Cambridge, MA, : CABI Pub., c2004"]
[null,null,"ISBN",null,"1-280-73578-3"]
[{"$nulls":4},"9786610735785"]
[{"$nulls":4},"1-84593-097-5"]
[null,null,"Descrizione fisica",null,"1 online resource (276 p.)"]
[null,null,"Disciplina",null,"630/.96"]
[null,null,"Soggetti",null,"Agriculture - Asia"]
[{"$nulls":4},"Green Revolution - Asia"]
[{"$nulls":4},"Food supply - Africa"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,"Nota di contenuto",null,"\"\"Contents\"\"; \"\"Contributors\"\"; \"\"Preface\"\"; \"\"1 African Food Crisis â€? the Relevance of Asian Experiences\"\"; \"\"2 Global Perspectives on Agricultural Development\"\"; \"\"3 The State and Green Revolutions in East Asia\"\"; \"\"4 The Puzzle of the Policy Shift â€? the Early Green Revolution in India, Indonesia and the Philippines\"\"; \"\"5 Spurts in Production â€? Africaâ€?s Limping Green Revolution\"\"; \"\"6 The State and Agricultural Intensification in Sub-Saharan Africa\"\"; \"\"7 Crisis and Potential in Smallholder Food Production â€? Evidence from Micro Level\"\""]
[{"$nulls":4},"\"\"8 From Roller Coasters to Rocket Ships: the Role of Technology in African Agricultural Successes\"\"\"\"9 The Role of the State in the Nigerian Green Revolution\"\"; \"\"10 Why the Early Promise for Rapid Increases in Maize Productivity in Kenya was not Sustained: Lessons for Sustainable Investment in Agriculture\"\"; \"\"11 From Ujamaa to Structural Adjustment â€? Agricultural Intensification in Tanzania\"\"; \"\"12 Smallholders and Structural Adjustment in Ghana\"\"; \"\"13 Green Revolution and Regional Inequality: Implications of Asian Experience for Africa\"\"; \"\"14 Conclusions and a Look Ahead\"\"; \"\"Index\"\""]
[{"$nulls":4},"\"\"A\"\"\"\"B\"\"; \"\"C\"\"; \"\"D\"\"; \"\"E\"\"; \"\"F\"\"; \"\"G\"\"; \"\"H\"\"; \"\"I\"\"; \"\"J\"\"; \"\"K\"\"; \"\"L\"\"; \"\"M\"\"; \"\"N\"\"; \"\"O\"\"; \"\"P\"\"; \"\"R\"\"; \"\"S\"\"; \"\"T\"\"; \"\"U\"\"; \"\"Z\"\""]
[null,null,null,"Sommario/riassunto","This book is the outcome of a three-year project coordinated by a group of Swedish researchers and with collaborating scholars from Africa and Asia. It provides a comparative study between Asian "]
[{"$nulls":4},"agricultural development during the Green Revolution in food production and the current problematic agricultural situation in sub-Saharan Africa. Case studies of eight African and eight Asian countries (focusing on the early part of the Green Revolution) were carried out. Based on these studies the book presents a causal and explanatory model of Asian green revolutions and discusses why it has occurred"]