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[null,"1.","Record Nr.",null,"UNINA9910783491503321"]
[null,null,"Titolo",null,"Services research in a cross-cultural/cross-national context [[electronic resource] /] / guest editor: John B. Ford"]
[null,null,"Pubbl/distr/stampa",null,"Bradford, England, : Emerald Group Publishing, c2005"]
[null,null,"ISBN",null,"1-280-50899-X"]
[{"$nulls":4},"9786610508990"]
[{"$nulls":4},"1-84544-319-5"]
[null,null,"Descrizione fisica",null,"1 online resource (137 p.)"]
[null,null,"Collana",null,"International marketing review ; ; v.22, no. 3"]
[null,null,"Disciplina",null,"658.8"]
[{"$nulls":4},"658.8342"]
[null,null,"Soggetti",null,"Marketing research"]
[{"$nulls":4},"Service industries"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,"Nota di contenuto",null,"CONTENTS; EDITORIAL ADVISORY BOARD; Guest editorial; Dimensions of service quality in developed and developing economies: multi-country cross-cultural comparisons; \"I\" versus \"we\"; A comparison of service quality dimensions conveyed in advertisements for service providers in the USA and Korea; Raising services' tangibility in foreign markets via marketing; Comparing US and European perspectives on B2B repair service quality for mission-critical equipment; Beyond disconfirmation; Call for papers"]
[null,null,null,"Sommario/riassunto","This special issue of International Marketing Review focuses on \"Services research in across-national or cross-cultural context.\" The growth of the services sector in a globalcontext has been and continues to be phenomenal. While excellent quantitative as wellas qualitative research is ongoing in many individual country settings, there is littlewhich has been published in a cross-national or cross-cultural context."]