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[null,"1.","Record Nr.",null,"UNINA9910783307003321"]
[null,null,"Autore",null,"Mock Dave"]
[null,null,"Titolo",null,"The Qualcomm equation [[electronic resource] ] : how a fledgling Telecom company forged a new path to big profits and market dominance / / Dave Mock"]
[null,null,"Pubbl/distr/stampa",null,"New York, : AMACOM American Management Association, 2005"]
[null,null,"ISBN",null,"0-8144-0997-0"]
[{"$nulls":4},"1-281-12620-9"]
[{"$nulls":4},"9786611126209"]
[{"$nulls":4},"0-8144-2858-4"]
[null,null,"Descrizione fisica",null,"1 online resource (288 p.)"]
[null,null,"Disciplina",null,"338.7/62138456"]
[null,null,"Soggetti",null,"Telecommunication"]
[{"$nulls":4},"Wireless communication systems"]
[{"$nulls":4},"Spread spectrum communications"]
[{"$nulls":4},"Code division multiple access"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,"Nota di contenuto",null,"Ecstasy, pianos, torpedoes : the beginnings, World War II to the mid-1960s -- From Linkabit to Qualcomm : starts and encores, mid-1960s to late 1980s -- Start of the cellular boom : the need for new commercial applications, 1980s -- Cellular goes digital : second-generation stirrings, late 1980s -- Disrupting the cellular status quo : Qualcomm goes to bat, 1989 -- Spreading the CDMA message : turning points, late 1989 -- New technology never sells itself : winning acceptance one demo at a time, 1989-1991 -- Creating a common interface : devising and testing, 1990-1991 -- Becoming a wireless standard : going the extra mile to acceptance, 1992-1993 -- Marketing in tandem with technology : building partnerships, 1993-1994 -- Wireless holy wars: trials by fire, 1994-1995 -- Make or break in personal communications services : the tide turns at last, 1995 -- Defining the core business : equipment manufacturer or technology developer? -- Developing an intellectual property business : establishing a firm foundation -- Fitting into the value chain : disseminating proprietary technology -- Tax collector or vital partner? Disseminating and protecting essential IP -- Breaking through bureaucratic barriers : regulatory politics and practices at home and "]
[{"$nulls":4},"abroad -- Creating the future of wireless : working toward a smooth transition to 3G -- Stacking the deck with the best talent : building internal and external teams of innovators -- Remaining a technology leader : positioning for 3G and beyond."]