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[null,"1.","Record Nr.",null,"UNINA9910783290203321"]
[null,null,"Titolo",null,"Behavioral pricing [[electronic resource] /] / Guest editors Hooman Estelani and Sarah Maxwell"]
[null,null,"Pubbl/distr/stampa",null,"Bradford, England, : Emerald Group Publishing, c2004"]
[null,null,"ISBN",null,"1-280-51450-7"]
[{"$nulls":4},"9786610514502"]
[{"$nulls":4},"1-84544-189-3"]
[null,null,"Descrizione fisica",null,"1 online resource (97 p.)"]
[null,null,"Collana",null,"Journal of Product & Brand Management. No. 6 ; ; Vol. 13"]
[null,null,"Disciplina",null,"658.8/16"]
[null,null,"Soggetti",null,"New products - Marketing"]
[{"$nulls":4},"Pricing"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,"Nota di contenuto",null,"Contents; Abstracts & keywords; Introduction; Reference prices in retail advertisements; Consumer price knowledge in the German retail market; Price knowledge; Pricing dynamics in the online consumer electronics market; Capturing the effects of coupon promotions in scanner panel choice models; Iso-profit pricing for product lines; Internet currency"]
[null,null,null,"Sommario/riassunto","Price management is one of the most central and sensitive elements of the process of managing a successful brand. Even a small change in price can have a disproportionate change in profitability, thereby increasing the importance of accurate and scientific ways of determining optimal prices. Previously published in: Journal of Product & Brand Management, Volume 13, Number 6, 2004"]