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[null,"1.","Record Nr.",null,"UNINA9910783060703321"]
[null,null,"Autore",null,"Mortensen Kurt W"]
[null,null,"Titolo",null,"Maximum influence [[electronic resource] ] : the 12 universal laws of power persuasion / / Kurt W. Mortensen"]
[null,null,"Pubbl/distr/stampa",null,"New York, : American Management Association, c2004"]
[null,null,"ISBN",null,"0-8144-2804-5"]
[null,null,"Edizione",null,"[1st ed.]"]
[null,null,"Descrizione fisica",null,"1 online resource (253 p.)"]
[null,null,"Disciplina",null,"153.8/52"]
[null,null,"Soggetti",null,"Persuasion (Psychology)"]
[{"$nulls":4},"Influence (Psychology)"]
[{"$nulls":4},"Success - Psychological aspects"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,"Nota di contenuto",null,"Introduction -- The power of persuasion -- The 12 universal laws of power persuasion -- Law of dissonance -- Law of obligation -- Law of connectivity -- Law of social validation -- Law of scarcity -- Law of verbal packaging -- Law of contrast -- Law of expectations -- Law of involvement -- Law of esteem -- Law of association -- Law of balance -- Your pre-persuasion checklist -- Epilogue."]
[null,null,null,"Sommario/riassunto","\"\"The most complete work on persuasion and influence I have ever read.\"\" -- Robert G. Allen, author, \"\"Nothing Down\"\" and \"\"Multiple Streams of Income\"\""]