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[null,"1.","Record Nr.",null,"UNINA9910783034403321"]
[null,null,"Autore",null,"Gesteland Richard R"]
[null,null,"Titolo",null,"Marketing across cultures in Asia [[electronic resource] ] : a practical guide / / Richard R. Gesteland & Georg F. Seyk"]
[null,null,"Pubbl/distr/stampa",null,"Copenhagen ; ; Herndon, VA, : Copenhagen Business School Press, c2002"]
[null,null,"ISBN",null,"87-630-0995-1"]
[null,null,"Descrizione fisica",null,"1 online resource (188 p.)"]
[null,null,"Soggetti",null,"Business etiquette - Asia"]
[{"$nulls":4},"Marketing"]
[{"$nulls":4},"Intercultural communication"]
[{"$nulls":4},"Negotiation in business"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references."]
[null,null,"Nota di contenuto",null,"\"\"Contents\"\"; \"\"About the Authors\"\"; \"\"Foreword\"\"; \"\"Marketing in Asia\"\"; \"\"1. Sizing up the Market\"\"; \"\"2. Business Behavior in Asia\"\"; \"\"3. Laying the Groundwork\"\"; \"\"4. Exploring a Network\"\"; \"\"5. Getting It in Writing\"\"; \"\"6. Putting It All Together\"\"; \"\"7. What about Bill?\"\"; \"\"Negotiating in Asia\"\"; \"\"8. East Asia\"\"; \"\"9. Southeast Asia\"\"; \"\"Further reading\"\""]