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[null,"1.","Record Nr.",null,"UNINA9910780860803321"]
[null,null,"Titolo",null,"Communicator-in-chief [[electronic resource] ] : how Barack Obama used new media technology to win the white house / / edited by John Allen Hendricks and Robert E. Denton, Jr"]
[null,null,"Pubbl/distr/stampa",null,"Lanham, MD, : Lexington Books, c2010"]
[null,null,"ISBN",null,"1-282-47920-2"]
[{"$nulls":4},"9786612479205"]
[{"$nulls":4},"0-7391-4107-4"]
[null,null,"Descrizione fisica",null,"1 online resource (189 p.)"]
[null,null,"Collana",null,"Lexington studies in political communication"]
[null,null,"Disciplina",null,"324.973/0931"]
[null,null,"Soggetti",null,"Presidents - United States - Election - 2008"]
[{"$nulls":4},"Political campaigns - United States"]
[{"$nulls":4},"Communication in politics - United States"]
[{"$nulls":4},"Mass media - Political aspects - United States"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,"Nota di contenuto",null,"Communicator-in-Chief; Contents; Tables; Preface; Acknowledgments; Chapter 01: Political Campaigns and Communicating with the Electorate in the Twenty-First Century; Chapter 02: Gadgets, Gismos, and the Web 2.0 Election; Chapter 03: \"RT @BarackObama We just made history\": Twitter and the 2008 Presidential Election; Chapter 04: Who Wants to Be My Friend? Obama, Youth, and Social Networks in the 2008 Campaign; Chapter 05: My Fellow Blogging Americans: Weblogs and the Race for the White House; Chapter 06: Obama and Obama Girl: YouTube, Viral Videos, and the 2008 Presidential Campaign"]
[{"$nulls":4},"Chapter 07: E-mail and Electoral Fortunes: Obama's Campaign Internet InsurgencyChapter 08: Game ON: Video Games and Obama's Race to the White House; Chapter 09: Political Campaigns in the Twenty-First Century: Implications of New Media Technology; Bibliography; Index; About the Editors; About the Contributors"]
[null,null,null,"Sommario/riassunto","Communicator-in-Chief examines the role of new media technologies such as e-mail, Twitter, Facebook, MySpace, YouTube, blogs, video games, texting and the Internet in the historic 2008 presidential campaign. Politicians of the twenty-first century will use the Obama campaign's new media technology strategy to not only communicate with the electorate, but also raise money and motivate voters to go to "]
[{"$nulls":4},"the polling places on election day."]