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[null,"1.","Record Nr.",null,"UNINA9910780328003321"]
[null,null,"Autore",null,"Samuel Lawrence R"]
[null,null,"Titolo",null,"Brought to You By [[electronic resource] ] : Postwar Television Advertising and the American Dream / / Lawrence R. Samuel"]
[null,null,"Pubbl/distr/stampa",null,"Austin, : University of Texas Press, 2001"]
[null,null,"ISBN",null,"0-292-79858-X"]
[null,null,"Edizione",null,"[1st ed.]"]
[null,null,"Descrizione fisica",null,"1 online resource (289 p.)"]
[null,null,"Disciplina",null,"659.14/3/0973"]
[null,null,"Soggetti",null,"Television advertising - United States - History"]
[{"$nulls":4},"Electronic books."]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Bibliographic Level Mode of Issuance: Monograph"]
[null,null,null,"Nota di bibliografia","Includes bibliographical references (p. 229-251) and index."]
[null,null,"Nota di contenuto",null,"Frontmatter -- Contents -- Acknowledgments -- Introduction -- Part One: Sweet Home -- Chapter One The Precocious Prodigy, 1946-1952 -- Chapter Two Shower of Stars, 1953-1955 -- Part TWO Keeping Up with the Joneses -- Chapter Three The Spark Plug of Prosperity, 1956-1958 -- Chapter Four A Mist Settling on Our Pond, 1959-1960 -- Part Three The New Society -- Chapter Five Think Young, 1961-1962 -- Chapter Six The Psychic AirWe Breathe, 1963-1964 -- Conclusion -- Notes -- Index"]
[null,null,null,"Sommario/riassunto","This book is a history of how television advertising rose to become a defining force in American culture in the two decades after World War II."]