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[null,"1.","Record Nr.",null,"UNINA9910780311003321"]
[null,null,"Autore",null,"Swenson Jack"]
[null,null,"Titolo",null,"Writing fitness : practical exercises for better business writing / / Jack Swenson"]
[null,null,"Pubbl/distr/stampa",null,"Los Altos, Calif. : , : Crisp, , 1988"]
[null,null,"ISBN",null,"1-4175-2179-1"]
[null,null,"Descrizione fisica",null,"1 online resource (94 pages)"]
[null,null,"Collana",null,"Fifty-Minute series"]
[null,null,"Disciplina",null,"808/.06665"]
[null,null,"Soggetti",null,"Business writing"]
[{"$nulls":4},"Business communication"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Nota di bibliografia","Includes bibliographical references."]
[null,null,"Nota di contenuto",null,"\"\"TITLE\"\"; \"\"COPYRIGHT\"\"; \"\"CONTENTS\"\"; \"\"PART I INTRODUCTION\"\"; \"\"INTRODUCTION\"\"; \"\"Writing Skills Are Essential\"\"; \"\"A High-Tech World\"\"; \"\"Writing Fitness\"\"; \"\"Better Writing Now\"\"; \"\"Some Helpful Resources\"\"; \"\"About the Organization of This Book\"\"; \"\"PART II SOME BASICS OF STYLE\"\"; \"\"SOME BASICS OF STYLE\"\"; \"\"Building a Foundation\"\"; \"\"One Step at a Time\"\"; \"\"EXERCISE SECTION\"\"; \"\"EXERCISE # 1 SPELLING\"\"; \"\"ANSWERS TO EXERCISE #1\"\"; \"\"EXERCISE #2 SPELLING SHORTCUTS\"\"; \"\"ANSWERS TO EXERCISE #2\"\"; \"\"EXERCISE #3 SPELLING RULES\"\"; \"\"ANSWERS TO EXERCISE #3\"\""]
[{"$nulls":4},"\"\"EXERCISE #4 THE APOSTROPHE\"\" \"\"ANSWERS TO EXERCISE #4\"\"; \"\"EXERCISE #5 THE COMMA\"\"; \"\"ANSWERS TO EXERCISE #5\"\"; \"\"EXERCISE #6 CAPITAL LETTERS\"\"; \"\"ANSWERS TO EXERCISE #6.\"\"; \"\"EXERCISE #7 MECHANICS\"\"; \"\"ANSWERS TO EXERCISE #7\"\"; \"\"EXERCISE #8 USAGE\"\"; \"\"ANSWERS TO EXERCISE #8\"\"; \"\"PART II STARTING WITH THE SENTENCE\"\"; \"\"STARTING WITH THE SENTENCE\"\"; \"\"Clear Sentences\"\"; \"\"Principles of Effective Style\"\"; \"\"EXERCISE #9 ACTIVE VERSUS PASSIVE SENTENCES\"\"; \"\"ANSWERS TO EXERCISE #9\"\"; \"\"EXERCISE #10 USE FAMILIAR WORDS\"\"; \"\"ANSWERS TO EXERCISE #10\"\""]
[{"$nulls":4},"\"\"EXERCISE #11 ELIMINATE UNNECESSARY WORDS\"\" \"\"ANSWERS TO EXERCISE #11\"\"; \"\"EXERCISE #12 MORE ON WASTED WORDS\"\"; \"\"ANSWERS TO EXERCISE #12\"\"; \"\"EXERCISE #13 AVOID REDUNDANCY\"\"; \"\"ANSWERS TO EXERCISE #13\"\"; \"\"EXERCISE #14 USE ADJECTIVES SPARINGLY\"\"; \"\"ANSWERS TO EXERCISE #14\"\"; \"\"EXERCISE #15 SHORT WORDS ARE BETTER\"\"; \"\"ANSWERS TO EXERCISE #15\"\"; \"\"EXERCISE #16 AVOID CLICHES\"\"; \"\"ANSWERS TO EXERCISE #16\"\"; \"\"EXERCISE #17 PAY ATTENTION TO DETAIL\"\"; \"\"ANSWERS TO EXERCISE #17\"\"; \"\"EXERCISE "]
[{"$nulls":4},"#18 MISPLACED WORDS\"\"; \"\"ANSWERS TO EXERCISE #18\"\"; \"\"EXERCISE #19 WEAKLING VERBS\"\""]
[{"$nulls":4},"\"\"ANSWERS TO EXERCISE #19\"\" \"\"PART IV EXERCISES TO HELP YOU WRITE BETTER MEMOS \"\"; \"\"EXERCISES TO HELP YOU WRITE BETTER MEMOS\"\"; \"\"Clear, Direct, and Concise\"\"; \"\"Set Off Important Points\"\"; \"\"Sample Memos\"\"; \"\"EXERCISE #20 REVISING A MEMO (1)\"\"; \"\"EXERCISE #21 REVISING A MEMO (2)\"\"; \"\"PART V THE BUSINESS LETTER\"\"; \"\"THE BUSINESS LETTER\"\"; \"\"Write the Way You Talk\"\"; \"\"Consider the Reader\"\"; \"\"Keep It Short\"\"; \"\"Rewriting Letters\"\"; \"\"EXERCISE #22 REVISING A BUSINESS LETTER (1)\"\"; \"\"EXERCISE #23 REVISING A BUSINESS LETTER (2)\"\"; \"\"PART VI THE BUSINESS REPORT\"\""]
[{"$nulls":4},"\"\"THE BUSINESS REPORT\"\" \"\"Organizing a Report\"\"; \"\"Style Tips\"\"; \"\"Revising a Report\"\"; \"\"SOME DO'S AND DON'TS FOR REPORT WRITING\"\"; \"\"EXERCISE #24 REVISING A BUSINESS REPORT\"\"; \"\"PART VII NOW YOU TRY IT!\"\"; \"\"EXERCISE #25 WRITING A MEMO (1)\"\"; \"\"EXERCISE #26 WRITING A MEMO (2)\"\"; \"\"EXERCISE #27 WRITING A MEMO (3)\"\"; \"\"EXERCISE #28 WRITING A BUSINESS LETTER (1)\"\"; \"\"EXERCISE #29 WRITING A BUSINESS LETTER (2)\"\"; \"\"EXERCISE #30 WRITING A BUSINESS LETTER (3)\"\"; \"\"EXERCISE #31 WRITING A BUSINESS REPORT\"\""]