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[null,"1.","Record Nr.",null,"UNINA9910780227103321"]
[null,null,"Autore",null,"Sherman Andrew J"]
[null,null,"Titolo",null,"Franchising & licensing [[electronic resource] ] : two powerful ways to grow your business in any economy / / Andrew J. Sherman"]
[null,null,"Pubbl/distr/stampa",null,"New York, : AMACOM, c2004"]
[null,null,"ISBN",null,"1-281-77028-0"]
[{"$nulls":4},"9786611770280"]
[{"$nulls":4},"0-8144-2779-0"]
[null,null,"Edizione",null,"[3rd ed.]"]
[null,null,"Descrizione fisica",null,"1 online resource (448 p.)"]
[null,null,"Disciplina",null,"658.8/708"]
[null,null,"Soggetti",null,"Franchises (Retail trade) - United States"]
[{"$nulls":4},"License agreements - United States"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,"Nota di contenuto",null,"Preliminaries; Contents; 1 Leveraging Intellectual Capital to Create Growth Opportunities and Profitable New Income Streams; 2 The Foundation of Franchising; 3 Developing the Operations and Training Programs; 4 Developing System Standards and Enforcing Quality Control; 5 Federal and State Regulation of Franchising; 6 Compliance; 7 Structuring Franchise Agreements, Area Development Agreements, and Related Documents; 8 Protecting the Intellectual Property of the Franchise System; 9 Managing Disputes; 10 Developing Sales and Marketing Plans; 11 Taking Your Franchise Program Overseas"]
[{"$nulls":4},"12 Business and Strategic Planning for the Growing Franchisor 13 Capital Formation Strategies; 14 Management and Leadership Issues in Building a Successful Franchising Organization; 15 The Role of the Chief Financial Officer and Related Financial and Administrative Management Issues; 16 Special Issues in Mergers and Acquisitions; 17 Managing the Transfer and Renewal Process; 18 Strategic and Structural Alternatives to Franchising; 19 Structuring Licensing Programs and Agreements; 20 Joint Ventures and Strategic Alliances; Appendix. Resource Directory; Index"]
[null,null,null,"Sommario/riassunto","Fully revised, completely updated, and still the definitive guide to these great business strategies."]