{"text_format":"2","workbook":"xls","n_sheets":1,"sheets":["report2"],"not_rendered":{"charts":0,"images":0,"macros":0,"external_links":1,"defined_names":1,"comments":0,"pivot_tables":0},"unopened":[],"bounds":{"document_bytes":16777216,"sheet_cells":100000,"run_cost":"one","rows_first":2000,"rows_last":500,"rows_between":2000,"halvings":0,"cell_chars":16384,"cell_head_chars":4096},"cells_cut":0,"cells_raw":0,"read":"whole","date_system":"1900","formulas":"cached_only"}

{"sheet":"report2","index":0,"n_rows":19,"n_cols":5,"rows_kept":19,"cut":false,"hidden":false,"merged":[[0,2,0,3],[0,4,0,5],[1,2,1,3],[1,4,1,5],[2,2,2,3],[2,4,2,5],[3,2,3,3],[4,2,4,3],[9,2,9,3],[10,2,10,3],[11,2,11,3],[13,2,13,3],[14,2,14,3],[18,2,18,3]],"flags":["formulas_cached_only"]}
[null,"1.","Record Nr.",null,"UNINA9910780109903321"]
[null,null,"Autore",null,"Porter Tom."]
[null,null,"Titolo",null,"Selling architectural ideas / / Tom Porter"]
[null,null,"Pubbl/distr/stampa",null,"New York : , : Routledge, , 2000"]
[null,null,"ISBN",null,"1-138-46076-1"]
[{"$nulls":4},"1-135-80915-1"]
[{"$nulls":4},"9786610050215"]
[{"$nulls":4},"1-280-05021-7"]
[{"$nulls":4},"0-203-22309-8"]
[null,null,"Descrizione fisica",null,"1 online resource (vi, 154 p.) : ill. (some col.)"]
[null,null,"Disciplina",null,"720/.68/8"]
[null,null,"Soggetti",null,"Architectural services marketing"]
[{"$nulls":4},"Communication in architectural design"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Bibliographic Level Mode of Issuance: Monograph"]
[null,null,null,"Nota di bibliografia","Includes bibliographical references (151) and index."]
[null,null,"Nota di contenuto",null,"1. The power of the image -- 2. Presentation as narrative -- 3. Layout design issues -- 4. Architectural selling techniques -- 5. Personalised promotional tools."]