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[null,"1.","Record Nr.",null,"UNINA9910779718803321"]
[null,null,"Autore",null,"Coombs W. Timothy"]
[null,null,"Titolo",null,"It's not just PR [[electronic resource]] : public relations in society / / W. Timothy Coombs, Sherry J. Holladay"]
[null,null,"Pubbl/distr/stampa",null,"Chichester, West Sussex, U.K., : Wiley-Blackwell, c2014"]
[null,null,"ISBN",null,"1-118-55404-3"]
[{"$nulls":4},"1-118-55409-4"]
[null,null,"Edizione",null,"[2nd ed.]"]
[null,null,"Descrizione fisica",null,"1 online resource (170 p.)"]
[null,null,"Collana",null,"New York Academy of Sciences"]
[null,null,"Classificazione",null,"674"]
[{"$nulls":4},"659.2"]
[null,null,"Disciplina",null,"659.2"]
[null,null,"Soggetti",null,"Public relations - Social aspects"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Includes bibliographical references (p. [141]-158) and index"]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,"Nota di contenuto",null,"It's Not Just PR Public Relations in Society; Copyright; Contents; Acknowledgments; Introduction to the Second Edition; 1 Does Society Need Public Relations?; Media Use and the Term \"PR\"; Criticisms of Public Relations; Popular press attacks on public relations; Common themes in critiques of public relations; Popular Press Books Describing the Importance of Public Relations; Positioning Public Relations; Social Media Revolution or Evolution?; Public Relations and the Marketplace of Ideas; Public Relations Literacy; Re-focusing Public Relations; Conclusion"]
[{"$nulls":4},"2 Ethical Implications of Public Relations What Is Public Communication?; Ethical Responsibilities of PR as a Form of Public Communication; Ethical Perspectives; Professional Associations and Ethics; The Boundary spanning Role of the PR Professional; Tensions for PR Practitioners; Power Relationships; The Power of PR Professionals in the Corporation; A Postmodern Perspective on PR; Conclusion; 3 Who Practices Public Relations?; Corporate-centric Histories of Public Relations; Antagonistic Views of Corporations and Activists; Power and Marginalization"]
[{"$nulls":4},"First Reform Era: Abolitionism and Temperance Public relations aspect; Second Reform Era: The Muckrakers; Public relations aspect; Saul Alinsky: Activism in the 1960's; Public relations aspect; Birth of Issues Management; Public relations aspect; Internet Activism: Going Digital; Pre-social-media Internet activism; Post-social media Internet activism; Public relations aspect; Labor Unions and Public Relations; Public relations aspect; Conclusion; 4 Public Relations Influences Society; "]
[{"$nulls":4},"Issues Management: A Framework of Effects on Public Policy; EPA bans Alar under pressure"]
[{"$nulls":4},"AMA's objection to national health insurance Local battles: retailing and healthcare; Shaping Public Behavior; Keep America Beautiful; Let's Move; Zombie Apocalypse; RED Campaign; Initiative Neue Soziale Marktwirtschaft (INSM); Private Politics; Nestlé and Greenpeace; Starbucks and UK taxes; Mixing Policy, Social, and Private Changes: Direct-to-Consumer Advertising and Big Pharm; Conclusion; 5 Shifting the View of Public Relations; Reconsidering the Positioning of Public Relations: A Societal Focus; Revisiting the Definition of Public Relations"]
[{"$nulls":4},"Conflict: Exercise and resistance of power through public relations Detox campaign: exercising influence through public relations; The UN places human rights on the corporate agenda; Where We Have Been; References; Index"]
[null,null,null,"Sommario/riassunto","In the second edition of their award-winning book, W. Timothy Coombs and Sherry J. Holladay provide a broad and thorough look at the field of public relations in the world today and assess its positive and negative impact on society's values, knowledge, and perceptions. Uses a range of global, contemporary examples, from multi-national corporations through to the non-profit sector Updated to include discussion of new issues, such as the role and limitations of social media; the emergence of Issues Management; how private politics is shaping corporate behavior;"]