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[null,"1.","Record Nr.",null,"UNINA9910779560903321"]
[null,null,"Autore",null,"Besom Thomas <1960->"]
[null,null,"Titolo",null,"Inka human sacrifice and mountain worship [[electronic resource] ] : strategies for empire unification / / Thomas Besom"]
[null,null,"Pubbl/distr/stampa",null,"Albuquerque, : University of New Mexico Press, c2013"]
[null,null,"ISBN",null,"1-299-47545-0"]
[{"$nulls":4},"0-8263-5308-8"]
[null,null,"Descrizione fisica",null,"1 online resource (329 p.)"]
[null,null,"Disciplina",null,"299.8/8323"]
[null,null,"Soggetti",null,"Incas - Rites and ceremonies"]
[{"$nulls":4},"Incas - Religion"]
[{"$nulls":4},"Incas - Politics and government"]
[{"$nulls":4},"Human sacrifice - Andes Region"]
[{"$nulls":4},"Mountains - Religious aspects"]
[{"$nulls":4},"Andes Region Religious aspects"]
[{"$nulls":4},"Andes Region Antiquities"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,"Nota di contenuto",null,"Front Cover; Title Page; Copyright; Contents; Illustrations; Acknowledgments; Prologue; Introduction; 1: Symbols, Ideology, Ritual, and Power; 2: Ethnohistoric Data on Human Sacrifice and Mountain Worship; 3: The Archaeological Materials from Cerro Esmeralda; 4: Discussion of the Materials from Cerro Esmeralda; 5: The Archaeology of Cerro El Plomo and the Santiago Area; 6: Discussion of the Archaeological Materials from Cerro El Plomo and the Santiago Area; 7: Discussion of the Anthropomorphic Statuettes; 8: Conclusions; Epilogue; Appendix A: Results of Segmental Hair Analysis"]
[{"$nulls":4},"Appendix B: Typical Inka VesselsNotes; Glossary of Andean Names and Terms; References; Index; Back Cover"]
[null,null,null,"Sommario/riassunto","\"In this study, Besom explores the ritual practices of human sacrifice and the worship of mountains, attested in both archaeological investigations and ethnohistorical sources, as tools in the establishment and preservation of political power within the Inka empire\"--Provided by publisher."]
[null,"2.","Record Nr.",null,"UNINA9910816059203321"]
[null,null,"Autore",null,"Barnett Paul"]
[null,null,"Titolo",null,"Shopper marketing : a how-to business story / / Paul Barnett"]
[null,null,"Pubbl/distr/stampa",null,"New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016"]
[null,null,"ISBN",null,"1-63157-358-6"]
[null,null,"Edizione",null,"[First edition.]"]
[null,null,"Descrizione fisica",null,"1 online resource (xiv, 261 pages) : illustrations"]
[null,null,"Collana",null,"Consumer behavior collection, , 2163-937X"]
[null,null,"Disciplina",null,"658.8"]
[null,null,"Soggetti",null,"Marketing"]
[{"$nulls":4},"Consumer behavior"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Nota di bibliografia","Includes bibliographical references (pages 233-254) and index."]
[null,null,null,"Sommario/riassunto","The book outlines a practical approach to shopper marketing in order to grow both revenue and brand equity. A story runs through the book in the first part of each chapter, so that it is easier to connect the theory and tools in the second part of each chapter, with a real-world scenario. The book follows the story of the Big Beverage Company, who receive a call from their biggest customer one afternoon asking for their help in getting the coffee category growing again. This sets the Big Beverage Company and their management team on a journey from being a brand-focused business, to one that understands how a broader emphasis on the category and its shoppers can lead to greater growth for themselves and their retail partners. The book contains over 300 industry and academic references as well as numerous examples from the author's own experience."]