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[null,"1.","Record Nr.",null,"UNINA9910779440003321"]
[null,null,"Titolo",null,"The foundations of worldwide economic integration : power, institutions, and global markets, 1850-1930 / / edited by Christof Dejung, University of Konstanz, Niels P. Petersson, Sheffield Hallam University [[electronic resource]]"]
[null,null,"Pubbl/distr/stampa",null,"Cambridge : , : Cambridge University Press, , 2013"]
[null,null,"ISBN",null,"1-139-61100-3"]
[{"$nulls":4},"1-107-23745-9"]
[{"$nulls":4},"1-139-60922-X"]
[{"$nulls":4},"1-139-62588-8"]
[{"$nulls":4},"1-139-61286-7"]
[{"$nulls":4},"1-139-34322-X"]
[{"$nulls":4},"1-139-61658-7"]
[{"$nulls":4},"1-283-87065-7"]
[{"$nulls":4},"1-139-62216-1"]
[null,null,"Descrizione fisica",null,"1 online resource (xvii, 277 pages) : digital, PDF file(s)"]
[null,null,"Collana",null,"Cambridge studies in the emergence of global enterprise"]
[null,null,"Classificazione",null,"BUS023000"]
[null,null,"Disciplina",null,"337.09/034"]
[null,null,"Soggetti",null,"International economic integration - History"]
[{"$nulls":4},"International trade - History"]
[{"$nulls":4},"International finance - History"]
[{"$nulls":4},"International economic relations - History"]
[{"$nulls":4},"Globalization - Economic aspects - History"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Title from publisher's bibliographic system (viewed on 05 Oct 2015)."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,"Nota di contenuto",null,"Foreword / by Harold James -- ; 1. Introduction: power, institutions, and global markets: actors, mechanisms, and foundations of worldwide economic integration, 1850-1930 / Christof Dejung and Niels P. Petersson -- ; Part I. Legal Institutions and Private Actors: ; 2. Legal institutions and the world economy, 1900-1930 / Niels P. Petersson; ; 3. Against globalisation: sovereignty, courts, and the failure to coordinate international bankruptcies 1870-1940 / Jérôme Sgard; ; 4. Credit information, institutions, and international trade: the United Kingdom, United Sstates, and Germany, 1850-1930 / Rowena Olegario -- ; Part II. Colonial Markets and Non-Western Actors: ; 5. The London Stock Exchange and the colonial market: the city, internationisation, "]
[{"$nulls":4},"and power / Bernard Attard; ; 6. The London gold market, 1900-1931 / Bernd-Stefan Grewe; ; 7. The boundaries of Western power: the colonial cotton economy in India and the problem of quality / Christof Dejung; ; 8. The colonised as global traders: Indian trading networks in the world economy, 1850-1939 / Claude Markovits; ; 9. The international patent system and the global flow of technologies: the case of Japan, 1880-1930 / Pierre-Yves Donzé -- ; Part III. The First World War and the Consequences for Economic Globalisation: ; 10. Transnational cooperation in wartime: the international protection of intellectual property rights during the First World War/ Isabella Löhr; ; 11. The resilience of globalisation during the First World War: the case of Bunge & Born in Argentina / Philip Dehne; ; 12. Global economic governance and the private sector: the League of Nations' experiment in the 1920s / Michele d'Alessandro."]
[null,null,null,"Sommario/riassunto","The essays in this volume discuss worldwide economic integration between 1850 and 1930, challenging the popular description of the period after 1918 as one of mere deglobalisation. The authors argue that markets were not only places of material exchange, but also socially structured entities, shaped by the agency of individual actors and by complex structures of political and economic power. Economic transactions were supported by an array of different institutions, ranging from formalised regulations to informal relations of personal trust. They argue that these networks were strong enough to prosper even during and after World War I, in a political climate often hostile to foreign trade. The Foundations of Worldwide Economic Integration shows that institutionalism altered its shape in the face of circumstances that increasingly challenged international trade. By presenting case studies from various countries, this book offers a fresh perspective on crucial periods of economic globalisation."]
[null,"2.","Record Nr.",null,"UNINA9910298202903321"]
[null,null,"Autore",null,"Kumar V."]
[null,null,"Titolo",null,"Customer Relationship Management : Concept, Strategy, and Tools / / by V. Kumar, Werner Reinartz"]
[null,null,"Pubbl/distr/stampa",null,"Berlin, Heidelberg : , : Springer Berlin Heidelberg : , : Imprint : Springer, , 2018"]
[null,null,"ISBN",null,"3-662-55381-3"]
[null,null,"Edizione",null,"[3rd ed. 2018.]"]
[null,null,"Descrizione fisica",null,"1 online resource (XXV, 411 p. 115 illus. in color.)"]
[null,null,"Collana",null,"Springer Texts in Business and Economics, , 2192-4333"]
[null,null,"Disciplina",null,"658.812"]
[null,null,"Soggetti",null,"Customer relations—Management"]
[{"$nulls":4},"Big data"]
[{"$nulls":4},"Leadership"]
[{"$nulls":4},"Customer Relationship Management"]
[{"$nulls":4},"Big Data/Analytics"]
[{"$nulls":4},"Business Strategy/Leadership"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Includes index."]
[null,null,"Nota di contenuto",null,"CRM: Conceptual Foundation: Strategic CRM Today -- Concepts of Customer Value -- Strategic CRM: Strategic CRM -- Implementing the CRM Strategy -- Analytical CRM: Customer Analytics Part I -- Customer Analytics Part II -- Data Mining -- Using Databases -- Operational CRM: Software Tools and Dashboards -- Loyalty Programs: Design and Effectiveness -- Campaign Management -- Impact of CRM on Marketing Channels -- CRM Issues in the Business-To-Business Context -- Customer Privacy Concerns and Privacy Protective Responses -- CRM in Social Media -- Advances in CRM Applications: Applications of CRM in B2B and B2C Scenarios Part II -- Future of CRM."]
[null,null,null,"Sommario/riassunto","This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today. It helps readers obtain a comprehensive grasp of CRM strategy, concepts and tools and provides all the necessary steps in managing profitable customer relationships. Throughout, the book stresses a clear understanding of economic customer value as the guiding concept for marketing decisions. Exhaustive case studies, mini cases and real-world illustrations under the title “CRM at Work” all ensure that the material is both highly accessible and applicable, and help to address key managerial issues, stimulate thinking, and encourage problem "]
[{"$nulls":4},"solving. The book is a comprehensive and up-to-date learning companion for advanced undergraduate students, master's degree students, and executives who want a detailed and conceptually sound insight into the field of CRM. The new edition provides an updated perspective on the latest research results and incorporates the impact of the digital transformation on the CRM domain."]