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[null,"1.","Record Nr.",null,"UNISA990001417260203316"]
[null,null,"Autore",null,"BRAUNSCHVIG, Marcel"]
[null,null,"Titolo",null,"Vol 2. : Le 18. et le 19. siecle / Marcel Braunschvig"]
[null,null,"Pubbl/distr/stampa",null,"Paris : A. Colin, 1955"]
[null,null,"Descrizione fisica",null,"758 p. ; 18 cm"]
[null,null,"Collocazione",null,"VI.4.B. 206/2(II F B 17 2)"]
[null,null,"Lingua di pubblicazione",null,"Francese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,"2.","Record Nr.",null,"UNINA9910779046303321"]
[null,null,"Autore",null,"Eshuis Jasper <1972-, >"]
[null,null,"Titolo",null,"Branding in governance and public management / / Jasper Eshuis and Erik-Hans Klijn"]
[null,null,"Pubbl/distr/stampa",null,"New York : , : Routledge, , 2012"]
[null,null,"ISBN",null,"1-136-50494-X"]
[{"$nulls":4},"1-283-44138-1"]
[{"$nulls":4},"9786613441386"]
[{"$nulls":4},"0-203-14515-1"]
[{"$nulls":4},"1-136-50495-8"]
[null,null,"Descrizione fisica",null,"1 online resource (189 p.)"]
[null,null,"Collana",null,"Routledge critical studies in public management ; ; 8"]
[null,null,"Disciplina",null,"352.7/48"]
[null,null,"Soggetti",null,"Communication in public administration"]
[{"$nulls":4},"Public relations and politics"]
[{"$nulls":4},"Government publicity"]
[{"$nulls":4},"Branding (Marketing)"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,"Nota di contenuto",null,"The rise of branding in governance processes -- The many faces of branding: definitions, functions, and forms -- Branding to influence perceptions about policy problems and solutions -- Branding to activate, motivate, and bind stakeholders in governance processes -- Brands and the media: communicating with the outside world -- Branding as governance strategy -- Risks and limits of branding -- Brands and governance: towards interactive forms of branding."]
[null,null,null,"Sommario/riassunto","Politicians and public managers utilize branding to communicate with the public as well as to position themselves within the ever-present media now so central to political and administrative life. They must further contend with stakeholders holding contradictory opinions about the nature of a problem, the desirable solutions , and the values at stake. Branding is used as a strategy to manage perceptions, motivate stakeholders, communicate clear messages in the media, and position policies and projects. Brands have a unique ability to simplify such messages and motivate different actors to i"]