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[null,"1.","Record Nr.",null,"UNINA9910777461203321"]
[null,null,"Autore",null,"Wang Jing <1950->"]
[null,null,"Titolo",null,"Brand new China [[electronic resource] ] : advertising, media, and commercial culture / / Jing Wang"]
[null,null,"Pubbl/distr/stampa",null,"Cambridge, Mass., : Harvard University Press, 2008"]
[null,null,"ISBN",null,"0-674-26823-7"]
[{"$nulls":4},"0-674-04482-7"]
[null,null,"Descrizione fisica",null,"1 online resource (xii, 411 p. ) : ill"]
[null,null,"Classificazione",null,"85.40"]
[null,null,"Disciplina",null,"659.10951"]
[null,null,"Soggetti",null,"Advertising - China"]
[{"$nulls":4},"Marketing - China"]
[{"$nulls":4},"Brand name products - China"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Bibliographic Level Mode of Issuance: Monograph"]
[null,null,null,"Nota di bibliografia","Includes bibliographical references (p. 357-392) and index."]
[null,null,"Nota di contenuto",null,"Local content -- Positioning the new modern girl -- The synergy buzz and JV brands -- Storytelling and corporate branding -- Bourgeois bohemians in China? -- Hello Moto: youth culture and music marketing -- CCTV and advertising media."]
[null,null,null,"Sommario/riassunto","One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising and marketing culture of China. Wang's experiences in the disparate worlds of Beijing advertising agencies and the U.S. academy allow her to share a unique perspective on China during its accelerated reintegration into the global market system."]