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[null,"1.","Record Nr.",null,"UNINA9910786361503321"]
[null,null,"Autore",null,"Stole Inger L"]
[null,null,"Titolo",null,"Advertising at war [[electronic resource] ] : business, consumers, and government in the 1940s / / Inger L. Stole"]
[null,null,"Pubbl/distr/stampa",null,"Urbana, : University of Illinois Press, c2012"]
[null,null,"ISBN",null,"1-283-71261-X"]
[{"$nulls":4},"0-252-09423-9"]
[null,null,"Descrizione fisica",null,"1 online resource (282 p.)"]
[null,null,"Collana",null,"The history of communication"]
[null,null,"Disciplina",null,"940.54/88973"]
[null,null,"Soggetti",null,"Advertising - United States - History - 20th century"]
[{"$nulls":4},"World War, 1939-1945 - United States - Propaganda"]
[{"$nulls":4},"Corporations - Public relations - United States - History - 20th century"]
[{"$nulls":4},"United States History 1933-1945"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Bibliographic Level Mode of Issuance: Monograph"]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,"Nota di contenuto",null,"Prelude to war -- Advertising navigates the defense economy -- The initial year of the Advertising Council -- The consumer movement's return -- Advertising, Washington, and the renamed War Advertising Council -- The increasing role of the War Advertising Council -- Peace and the reconversion of the Advertising Council."]
[null,null,null,"Sommario/riassunto","'Advertising at War' challenges the notion that advertising disappeared as a political issue in the United States in 1938 with the passage of the Wheeler-Lea Amendment to the Federal Trade Commission Act, the result of more than a decade of campaigning to regulate the advertising industry. Inger L. Stole suggests that the war experience, even more than the legislative battles of the 1930's, defined the role of advertising in U.S. postwar political economy and the nation's cultural firmament."]
[null,"2.","Record Nr.",null,"UNINA9910760255403321"]
[null,null,"Autore",null,"Lepa Steffen"]
[null,null,"Titolo",null,"Classical Music and Opera During and After the COVID-19 Pandemic : Empirical Research on the Digital Transformation of Socio-cultural Institutions and Aesthetic Forms / / edited by Steffen Lepa, Ruth Müller-Lindenberg, Hauke Egermann"]
[null,null,"Pubbl/distr/stampa",null,"Cham : , : Springer Nature Switzerland : , : Imprint : Springer, , 2023"]
[null,null,"ISBN",null,"9783031429750"]
[{"$nulls":4},"3031429753"]
[null,null,"Edizione",null,"[1st ed. 2023.]"]
[null,null,"Descrizione fisica",null,"1 online resource (157 pages)"]
[null,null,"Collana",null,"Music Business Research, , 2522-0837"]
[null,null,"Disciplina",null,"780.9052"]
[null,null,"Soggetti",null,"Service industries"]
[{"$nulls":4},"Communication and traffic"]
[{"$nulls":4},"Digital media"]
[{"$nulls":4},"Technological innovations"]
[{"$nulls":4},"Economics"]
[{"$nulls":4},"Culture"]
[{"$nulls":4},"Entertainment Industry"]
[{"$nulls":4},"Media Industries"]
[{"$nulls":4},"Digital and New Media"]
[{"$nulls":4},"Innovation and Technology Management"]
[{"$nulls":4},"Cultural Economics"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,"Nota di contenuto",null,"Chapter 1 Quo Vadis Classical Music? Remarks on the Post-Pandemic Condition -- Chapter 2 Opera (Training (Research)) During Lockdown -- Chapter 3 The pandemic as a peephole into the ongoing digital transformation of opera. Insights from an expert interview study with the management of Berlin’s three opera houses -- Chapter 4 The Role of Artistic Directors of Classical Music Festivals in COVID-19 Crisis Communication -- Chapter 5 Streaming Opera: Compromise Solution or Future-Oriented Reception Form? -- Chapter 6 Digital Concert Experience – An online research project on live streaming during the pandemic -- Chapter 7 Did lockdowns stimulate digital cultural participation? Mapping the post-pandemic Berlin classical concert audience and its adoption of audiovisual concert streams -- Chapter 8 "]
[{"$nulls":4},"Combining two different worlds. A post-pandemic interview with the dramaturgs Dr. Merle Fahrholz and Dr. Ulrich Lenz."]
[null,null,null,"Sommario/riassunto","The global COVID-19 pandemic, the resulting lockdown imposed in many countries, as well as related safety measures taken by governments and authorities, have posed significant challenges to classical music culture. However, they may also have had a stimulating effect on music festivals and opera houses’ streaming offerings. This book brings together experts from the fields of musicology and music management to share their current empirical research findings on the pandemic-evoked digital transformation of the classical music scene, addressing either the institutional or the reception perspective. Furthermore, it documents discussions with opera dramaturgs and artistic directors, as well as music managers and event producers in the classical field, to share their practical lockdown experiences and current strategies in dealing with the digital transformation of opera. In this way, the volume combines the perspective of academic researchers with that of practitioners in the field. This book is particularly useful for students and researchers in music and media management, as well as musicology. It is also intended to help practitioners from concert houses and opera management, such as dramaturges, artistic directors, marketing and communication directors."]