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[null,"1.","Record Nr.",null,"UNINA9910741143303321"]
[null,null,"Autore",null,"Sin Kwang-yong"]
[null,null,"Titolo",null,"The executor of integrated marketing communications strategy : Marcom manager's working model / / Kwang-Yong Shin"]
[null,null,"Pubbl/distr/stampa",null,"New York, : Springer, 2013"]
[null,null,"ISBN",null,"3-642-38091-3"]
[null,null,"Edizione",null,"[1st ed. 2013.]"]
[null,null,"Descrizione fisica",null,"1 online resource (150 p.)"]
[null,null,"Collana",null,"Springer briefs in business"]
[null,null,"Disciplina",null,"658.8"]
[null,null,"Soggetti",null,"Marketing - Communication systems"]
[{"$nulls":4},"Communication models"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references."]
[null,null,"Nota di contenuto",null,"Introduction -- Organization -- Implementation -- Marcom Manager’s Work: Communication Category -- The Working Model of Marcom Manager."]
[null,null,null,"Sommario/riassunto","The book mainly addresses the following aspects: First, it systematically introduces the domestic and foreign research results, pointing out the key elements of the basic theory of IMC, according to a company’s present situation and the practice of IMC strategy. Second, according to the different characteristics of each organization, it provides various IMC organization structures, such as linear structure Model l, a virtual network and centralized type that focuses on individual interest, external types of the IMC organizational structures Model, etc., and suggestions for further study are also presented."]