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[null,"1.","Record Nr.",null,"UNINA9910701374003321"]
[null,null,"Autore",null,"Akinbami Lara J (Omolara Jean)"]
[null,null,"Titolo",null,"Chronic obstuctive pulmonary disease among adults aged 18 and over in the United States, 1998-2009 [[electronic resource] /] / Lara J. Akinbami and Xiang Liu"]
[null,null,"Pubbl/distr/stampa",null,"Hyattsville, MD : , : U.S. Dept. of Health and Human Services, Centers for Disease Control and Prevention, National Center for Health Statistics, , [2011]"]
[null,null,"Descrizione fisica",null,"1 online resource (8 unnumbered pages) : color illustrations, map"]
[null,null,"Collana",null,"NCHS data brief, , 1941-4935 ; ; no. 63"]
[{"$nulls":4},"DHHS publication ; ; no. (PHS) 2011-1209"]
[null,null,"Soggetti",null,"Lungs - Diseases, Obstructive"]
[{"$nulls":4},"Asthma - United States"]
[{"$nulls":4},"Bronchitis - United States"]
[{"$nulls":4},"Emphysema, Pulmonary - United States"]
[{"$nulls":4},"Chronic diseases - United States"]
[{"$nulls":4},"Lungs - Diseases - United States"]
[{"$nulls":4},"Respiratory organs - Diseases - Diagnosis - United States"]
[{"$nulls":4},"Statistics."]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Title from caption, PDF title screen (viewed on Jan. 25, 2012)."]
[{"$nulls":4},"\"June 2011.\""]
[{"$nulls":4},"\"CS224064.\""]
[{"$nulls":4},"\"T38475 (6/2011).\""]
[null,null,null,"Nota di bibliografia","Includes bibliographical references (page [7-8])."]
[null,"2.","Record Nr.",null,"UNINA9910783997403321"]
[null,null,"Autore",null,"Birn Robin"]
[null,null,"Titolo",null,"Marketing in Publishing [[electronic resource]]"]
[null,null,"Pubbl/distr/stampa",null,"Hoboken, : Taylor and Francis, 2002"]
[null,null,"ISBN",null,"0-415-15134-1"]
[{"$nulls":4},"9786610517985"]
[{"$nulls":4},"1-134-74665-2"]
[{"$nulls":4},"1-134-74666-0"]
[{"$nulls":4},"1-280-51798-0"]
[{"$nulls":4},"0-203-27845-3"]
[null,null,"Descrizione fisica",null,"1 online resource (171 p.)"]
[null,null,"Disciplina",null,"070.50688"]
[null,null,"Soggetti",null,"Marketing"]
[{"$nulls":4},"Publishers and publishing"]
[{"$nulls":4},"Publishers and publishing - Great Britain"]
[{"$nulls":4},"Publishers and publishing - Marketing - Great Britain"]
[{"$nulls":4},"Books - Great Britain"]
[{"$nulls":4},"Book Studies & Arts"]
[{"$nulls":4},"Education"]
[{"$nulls":4},"Social Sciences"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,"Nota di contenuto",null,"Book Cover; Title; Contents; List of figures; Acknowledgements; Foreword; Preface; Marketing in context; Setting a course; Action to promote sales; The personal touch; Managing distribution; Chips and change; Afterword; Index"]
[null,null,null,"Sommario/riassunto","Marketing in Publishing, offers a wealth of practical information on creative strategies to increase book sales in a competitive and rapidly-changing marketplace. It is the first comprehensive study in this area to be published since the ending of the Net Book Agreement.Patrick Forsyth, now a marketing consultant, draws in his many years' experience of the publishing industry to reinstate marketing firmly where it should be: as an integral and integrated part of the whole marketing process.Marketing in Publishing gives expert guidance on different elements of the mark"]