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[null,"1.","Record Nr.",null,"UNINA9910787836003321"]
[null,null,"Titolo",null,"Grimms' tales around the globe : the dynamics of their international reception / / edited by Vanessa Joosen and Gillian Lathey"]
[null,null,"Pubbl/distr/stampa",null,"Detroit, Michigan : , : Wayne State University Press, , 2014"]
[{"$nulls":4},"©2014"]
[null,null,"ISBN",null,"0-8143-3921-2"]
[null,null,"Descrizione fisica",null,"1 online resource (322 p.)"]
[null,null,"Collana",null,"Series in Fairy-Tale Studies"]
[null,null,"Disciplina",null,"398.210922"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Includes index."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,"Nota di contenuto",null,"; Cultural Resistance and Assimilation -- No-name tales: early Croatian translations of the Grimms' tales / Marijana Hameršak -- Polishing the Grimms' tales for a Polish audience: Die Kinder- und Hausmärchen in Poland / Monika Wozniak -- The Grimms' fairy tales in Spain: translation, reception, and ideology / Isabel Hernández and Nieves Martín-Rogero -- The fairy tales of the Brothers Grimm in Colombia: a bibliographical history / Alexandra Michaelis-Vultorius -- \"They are still eating well and living well\": the Grimms' tales in early colonial Korea / Dafna Zur -- The influence of the Grimms' fairy tales on the folk literature movement in China (1918-1943) / Dechao Li -- The Grimm Brothers' Kahaniyan: Hindi resurrections of the tales in modern India by Harikrishna Devsare / Malini Roy -- Before and after the \"Grimm boom\": reinterpretations of the Grimms' tales in contemporary Japan / Mayako Murai -- ; Reframings, Paratexts, and Multimedia Translations -- Translating in the \"tongue of Perrault\": the reception of the Kinder- und Hausmärchen in France / Cyrille François -- Skeptics and enthusiasts: nineteenth-century prefaces to the Grimms' tales in English translation / Ruth B. Bottigheimer -- German stories/British illustrations: production technologies, reception, and visual dialogue across illustrations from \"The Golden Bird\" in the Grimms' editions, 1823-1909 / Sara Hines -- Marvelous worlds: the Grimms' fairy tales in GDR children's films / Bettina Kümmerling-Meibauer -- Retelling \"Hansel and Gretel\" in comic book and manga narration: the case of Philip Petit and Mizuno Junko / Marianna Missiou -- Fairy-tale scripts and intercultural conceptual blending in modern Korean film and television drama / Sung-Ae Lee."]
[null,"2.","Record Nr.",null,"UNINA9910686786003321"]
[null,null,"Autore",null,"Yang Jan Y"]
[null,null,"Titolo",null,"Chinese Electric Vehicle Trailblazers : Navigating the Future of Car Manufacturing / / by Jan Y. Yang, Yunyi Gu, Zi Ling Tan"]
[null,null,"Pubbl/distr/stampa",null,"Cham : , : Springer International Publishing : , : Imprint : Springer, , 2023"]
[null,null,"ISBN",null,"9783031251450"]
[{"$nulls":4},"3031251458"]
[null,null,"Edizione",null,"[1st ed. 2023.]"]
[null,null,"Descrizione fisica",null,"1 online resource (XIII, 134 p. 1 illus.)"]
[null,null,"Collana",null,"Business Guides on the Go, , 2731-4766"]
[null,null,"Disciplina",null,"338.476292"]
[null,null,"Soggetti",null,"Automobile industry and trade"]
[{"$nulls":4},"Marketing research"]
[{"$nulls":4},"Business intelligence"]
[{"$nulls":4},"International economic integration"]
[{"$nulls":4},"Globalization"]
[{"$nulls":4},"Marketing"]
[{"$nulls":4},"Business consultants"]
[{"$nulls":4},"Automotive Industry"]
[{"$nulls":4},"Market Research and Competitive Intelligence"]
[{"$nulls":4},"Emerging Markets and Globalization"]
[{"$nulls":4},"Business Consulting"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,"Nota di contenuto",null,"1. Chinese EV Players: From followers to trailblazers -- 2. The history of the Chinese EV industry -- 3. An overview of the EV stakeholders in China -- 4. Electrification – Routes to the future -- 5. Smartification – the holy grail of EV -- 6 Chinese route to market -- 7. Avoiding the innovation curse -- 8. On the march to Globalia -- 9. Roadblocks to success 10. What the future has in store."]
[null,null,null,"Sommario/riassunto","From business models to unique selling propositions, from product offerings to sales, marketing and pricing strategies, this book reveals what sets Chinese electric car manufacturers apart from their Western counterparts. Chinese automakers are gradually establishing themselves as the new trendsetters in the automotive industry as they make technological advances in various fields, especially in electric vehicles. As more of them look overseas for opportunities, especially in "]
[{"$nulls":4},"the European market, it is time for the local players to better understand who they are up against and take steps to keep up with the rapid growth of their Far Eastern competitors. Based on Simon-Kucher’s project experience, this book shows what is going on behind the Great Wall, informs readers about the latest technological trends and advances in China, and offers suggestions on what Chinese newcomers should bring with them when they come to town. Sharing valuable insights for all readers with an interest in the electric vehicle (EV) industry, this book will be particularly relevant for managers and decision-makers at Western OEMs, suppliers, and other relevant players in the automotive industry."]