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[null,"1.","Record Nr.",null,"UNINA9910671030803321"]
[null,null,"Autore",null,"Chihu Amparán Aquiles"]
[null,null,"Titolo",null,"El framing del spot político / / Aquiles Chihu Amparán"]
[null,null,"Pubbl/distr/stampa",null,"México D.F. : , : Editorial Miguel Ángel Porrúa, , [2010]"]
[null,null,"ISBN",null,"1-4492-7254-1"]
[null,null,"Descrizione fisica",null,"1 online resource (193 p.)"]
[null,null,"Disciplina",null,"324.73"]
[null,null,"Soggetti",null,"Television in politics - Mexico"]
[{"$nulls":4},"Televisión en la política - México"]
[{"$nulls":4},"Advertising, Political"]
[{"$nulls":4},"Publicidad política"]
[{"$nulls":4},"Television advertising"]
[{"$nulls":4},"Publicidad televisiva"]
[{"$nulls":4},"Mexico Politics and government 2000-"]
[null,null,"Lingua di pubblicazione",null,"Spagnolo"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Contiene bibliografía."]
[null,null,"Nota di contenuto",null,"EL FRAMING DEL SPOT POLÍTICO; PÁGINA LEGAL; AGRADECIMIENTOS; CAPÍTULO I EL FRAMING DEL SPOT POLÍTICO; INTRODUCCIÓN; TIPOLOGÍAS DE LOS SPOTS; EL FRAME ANALYSIS; LA TEORÍA DEL FRAMING; EL FRAMING VERBAL; EL FRAMING VISUAL; EL FRAMING AURAL; CAPÍTULO II SPOTS DEL FRAMING DEL PROTAGONISTA; LA IMAGEN DEL CANDIDATO; LOS TEMAS DE CAMPAÑA; SPOTS DE PRESENTACIÓN DEL CANDIDATO; SPOTS DE PROPUESTAS DE GOBIERNO; CAPÍTULO III SPOTS DEL FRAMING DEL ANTAGONISTA; LA CAMPAÑA NEGATIVA; LOS MOMENTOS DETERMINANTES; SPOTS DE ATAQUE; CAPÍTULO IV EL CIERRE DE CAMPAÑA; EL ESTADIO AZTECA; EL MONUMENTO A LA REVOLUCIÓN"]
[{"$nulls":4},"EL ZÓCALOCAPÍTULO V CONSIDERACIONES FINALES; GLOSARIO; BIBLIOGRAFÍA"]