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[null,"1.","Record Nr.",null,"UNINA9910765871103321"]
[null,null,"Autore",null,"Szeliga Michael"]
[null,null,"Titolo",null,"Push und Pull in der Markenpolitik"]
[null,null,"Pubbl/distr/stampa",null,"Bern, : Peter Lang International Academic Publishers, 2018"]
[null,null,"ISBN",null,"9783631497593"]
[null,null,"Descrizione fisica",null,"1 online resource (306)"]
[null,null,"Soggetti",null,"Business studies: general"]
[{"$nulls":4},"Production & quality control management"]
[{"$nulls":4},"Sales & marketing management"]
[{"$nulls":4},"Distribution & warehousing management"]
[{"$nulls":4},"Market research"]
[null,null,"Lingua di pubblicazione",null,"Tedesco"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Sommario/riassunto","Angesichts der hohen Komplexität von Entscheidungen in der Markenpolitik sehen sich Markenartikelhersteller vor der Herausforderung, Planungsinstrumente zu konzipieren, die sie bei der Entscheidungsfindung unterstützen und eine quantifizierbare Bewertung von Handlungsalternativen ermöglichen. Diese Arbeit hat sich daher zum Ziel gesetzt, einen Beitrag zur Entwicklung dieser Instrumente zu liefern. Hierbei wird die Tradition der bereits in den 70er Jahren intensiv diskutierten modelltheoretischen Ansätze fortgeführt und ein Simulationsmodell zur Planung von Markendurchsetzungsstrategien des Push und Pull entwickelt. Im Vordergrund steht die Frage des aufeinander abgestimmten Einsatzes des handels- und endabnehmerorientierten Marketinginstrumentariums. Den situativen Kontext zur Veranschaulichung der einzelnen Prozeßstufen bei der Entwicklung eines solchen Modells bildet der Privatkundenbereich des deutschen Reifenmarktes."]
[null,"2.","Record Nr.",null,"UNINA9910627243103321"]
[null,null,"Titolo",null,"Proceedings of the Sixth International Conference of Transportation Research Group of India : CTRG 2021 Volume 3 / / edited by Lelitha Devi, Madhu Errampalli, Avijit Maji, Gitakrishnan Ramadurai"]
[null,null,"Pubbl/distr/stampa",null,"Singapore : , : Springer Nature Singapore : , : Imprint : Springer, , 2023"]
[null,null,"ISBN",null,"981-19-4204-8"]
[null,null,"Edizione",null,"[1st ed. 2023.]"]
[null,null,"Descrizione fisica",null,"1 online resource (442 pages) : illustrations (black and white, and color)"]
[null,null,"Collana",null,"Lecture Notes in Civil Engineering, , 2366-2565 ; ; 273"]
[null,null,"Disciplina",null,"380.5"]
[null,null,"Soggetti",null,"Transportation engineering"]
[{"$nulls":4},"Traffic engineering"]
[{"$nulls":4},"Construction industry - Management"]
[{"$nulls":4},"Sustainability"]
[{"$nulls":4},"Transportation Technology and Traffic Engineering"]
[{"$nulls":4},"Construction Management"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,"Nota di contenuto",null,"Estimating Impacts and Cost of Air Pollution due to Road Infrastructure Projects -- Benefits from active transportation - A case study of Bangalore Metropolitan Region -- Framework for evaluating traffic impact of a new large commercial land use – A case study from Bengaluru, India -- Influence of Connectivity of Streets on the Urban Form and Sprawl -- Sustainability Assessment of Biomass within Biofuel Supply Chain in Transport Sector using Circular Economy Framework -- Environmental capacity of roads under mixed traffic conditions -- Use of Waste plastic in Bituminous Mix and its Impact on Performance and Economy of Road."]
[null,null,null,"Sommario/riassunto","This book comprises the proceedings of the Sixth International Conference of Transportation Research Group of India (CTRG2021) focusing on emerging opportunities and challenges in the field of transportation of people and freight. The contents of the volume include characterization of conventional and innovative pavement materials, operational effects of road geometry, user impact of multimodal transport projects, spatial analysis of travel patterns, socio-economic impacts of transport projects, analysis of transportation policy and planning for safety and security, technology enabled models of mobility services, etc. This book will be beneficial to researchers, "]
[{"$nulls":4},"educators, practitioners and policy makers alike."]