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[null,"1.","Record Nr.",null,"UNINA9910576887203321"]
[null,null,"Autore",null,"Esteban Maria Angeles"]
[null,null,"Titolo",null,"Current Advances and Challenges in Fisheries and Aquaculture Science: Feature Papers for the New Journey of Fishes"]
[null,null,"Pubbl/distr/stampa",null,"Basel, : MDPI - Multidisciplinary Digital Publishing Institute, 2022"]
[null,null,"Descrizione fisica",null,"1 online resource (180 p.)"]
[null,null,"Soggetti",null,"Biology, life sciences"]
[{"$nulls":4},"Fisheries and related industries"]
[{"$nulls":4},"Research and information: general"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Sommario/riassunto","This addresses current advances and challenges in fisheries and aquaculture science. Exposure of larval fish to elevated temperatures during embryological development may induce craniofacial and morphological alterations, which are suggested possible impacts of global warming. Molecular markers shed new light on the ontogenetic migration of stream fishes. Fast growth rates, early age at maturity, moderate fecundity, and diverse diet explain the potential for introduced fishes to dominate fish communities in their native and introduced range. Taking videos of marine benthic habitats supports low-impact, real-time monitoring of species occurrence. Among heavily fished species, almost half had outdated demographic assessments that would benefit from the integration of data from fisheries sources and improved collaboration among fishery stakeholders and managers. The continued growth of aquaculture will depend upon developing feeds that improve the growth, oxidative status, and immune response of fed cultured organisms. New aquaculture feedstuffs might be derived from plants or microbes, and new additives would include ghrelins and dietary symbiotics. The effects of these constituents on survival, growth, gut histomorphology, immune response were assessed for cultured freshwater and marine species. The results provide suggestions for advances in aquafeeds for the species studied and for cultured fishes more generally. The scientific advances realized with the use of new tools provide the basis "]
[{"$nulls":4},"for addressing global challenges to fisheries, aquaculture and for ongoing scientific research."]
[null,"2.","Record Nr.",null,"UNINA9910800117803321"]
[null,null,"Autore",null,"Rabindranath Manukonda"]
[null,null,"Titolo",null,"Advertising Management : Concepts, Theories, Research and Trends / / by Manukonda Rabindranath, Aradhana Kumari Singh"]
[null,null,"Pubbl/distr/stampa",null,"Singapore : , : Springer Nature Singapore : , : Imprint : Palgrave Macmillan, , 2024"]
[null,null,"ISBN",null,"9789819986576"]
[{"$nulls":4},"9819986575"]
[null,null,"Edizione",null,"[1st ed. 2024.]"]
[null,null,"Descrizione fisica",null,"1 online resource (xv, 267 pages) : illustrations (some color)"]
[null,null,"Disciplina",null,"659.1"]
[null,null,"Soggetti",null,"Marketing"]
[{"$nulls":4},"Communication in politics"]
[{"$nulls":4},"Mass media - Political aspects"]
[{"$nulls":4},"Communication - Methodology"]
[{"$nulls":4},"Political Communication"]
[{"$nulls":4},"Media Policy and Politics"]
[{"$nulls":4},"Media and Communication Methods"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,"Nota di contenuto",null,"Chapter 1: Advertising Basics -- Chapter 2: Types Of Advertising -- Chapter 3: Public Service Advertising -- Chapter 4: Advertising Campaign And Media Planning -- Chapter 5: Advertising Agency -- Chapter 6: Understanding Advertising Process: Models And Theories -- Chapter 7: Advertising Research. ."]
[null,null,null,"Sommario/riassunto","‘In the post-liberalization era, India has witnessed a transformation in its advertising industry - one of the fastest growing in the world. Professor Manukonda’s accessible and user-friendly book provides a comprehensive overview of this phenomenon: a valuable resource for students’. ---Daya Thussu, Professor of International Communication, Hong Kong Baptist University, Former, Professor of International Communication at the University of Westminster in London This book explores the concept of advertising and the different ways advertising is understood and evaluated. It dives deep into planning, designing, and executing advertising campaigns on different mediums. It discusses the theoretical and research parts of advertising by critically examining how over the years various hierarchical models and theories are developed by advertising experts. It examines various models and "]
[{"$nulls":4},"theories that explain why and how advertising is successful in persuading customers/target audiences to buy a product or accept an idea for behavioural change. It will help readers to understand the significance of advertising and consumer psychology which has a critical role in purchasing a product or an idea. Prof. Manukonda Rabindranath is the Chairperson, Centre for Media Studies, Jawaharlal Nehru University, New Delhi. Previously, he was the Head and Dean, Faculty of Mass Communication at Indira Gandhi National Tribal University and Central University of Himachal Pradesh. He also worked for five years at an Ethiopian university. He did his Ph.D. in Journalism and Mass Communication & was awarded Gold Medal in Master of Journalism and Mass Communication and qualified NET and SLET. He has 25 years of teaching experience as Media educator and was Head of Department for the last 15 years continuously. He was a team member of NAAC. Dr. Aradhana Kumari Singh is a Research Assistant at Indian Council of Social ScienceResearch (ICSSR), New Delhi. She has completed her Ph.D. in Journalism and Mass Communication from Indira Gandhi National Tribal University (IGNTU), Amarkantak. She has completed her Masters and M.Phil. in Journalism and Mass Communication from Central University of Odisha, Koraput. She qualified UGC-Net in 2017. Her area of research is public service advertising."]