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[null,"1.","Record Nr.",null,"UNINA9910563189603321"]
[null,null,"Autore",null,"Raddao Nino"]
[null,null,"Titolo",null,"Potenzialorientierte Kundensegmentierung zur Optimierung des Leistungsportfolios in der Firmenkundenbank / / Nino Raddao"]
[null,null,"Pubbl/distr/stampa",null,"Bern : , : Peter Lang Publishing, , 2018"]
[{"$nulls":4},"©2018"]
[null,null,"Descrizione fisica",null,"1 online resource (141 pages)"]
[null,null,"Disciplina",null,"657"]
[null,null,"Soggetti",null,"Accounting"]
[null,null,"Lingua di pubblicazione",null,"Tedesco"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,null,"Sommario/riassunto","Aufgrund der hohen Substituierbarkeit klassischer Bankprodukte kommt dem Management der Kundenbeziehung als Differenzierungsstrategie im Firmenkundengeschäft eine entscheidende Bedeutung zu. Eine wesentliche Herausforderung stellt dabei die Ausgestaltung des Leistungsangebotes der Bank dar. Einerseits ist die Kunde-Bank-Beziehung so zu gestalten, dass ein erlebbarer Mehrwert für den Firmenkunden entsteht. Andererseits muss dabei bankseitig auch eine angemessene Rentabilität der Geschäftsbeziehung und ein effizienter Einsatz der Betreuungsressourcen gewährleistet werden. Dieser Beitrag - der auf der mit dem DZ BANK Karriere-Preis ausgezeichneten Diplomarbeit des Autors basiert - wird ein multidimensionales Segmentierungsmodell entwickelt, das als Ausgangspunkt eines ganzheitlichen Vertriebsmanagements verstanden werden kann. Der Autor verknüpft den entwickelten Ansatz mit einer empirischen Analyse zur Anforderungsstruktur von Firmenkunden und leitet daraus Implikationen zur segmentspezifischen Optimierung des Leistungsportfolios von Banken ab."]
[null,"2.","Record Nr.",null,"UNINA9910960696403321"]
[null,null,"Autore",null,"Byron Robert <1905-1941.>"]
[null,null,"Titolo",null,"The Byzantine achievement : an historical perspective, A.D. 330-1453 / / Robert Byron"]
[null,null,"Pubbl/distr/stampa",null,"New York, : Routledge, 2011"]
[{"$nulls":4},"New York : , : Routledge, , 2011"]
[{"$nulls":4},"©1929"]
[null,null,"ISBN",null,"1-136-46229-5"]
[{"$nulls":4},"0-203-12739-0"]
[{"$nulls":4},"1-283-84475-3"]
[{"$nulls":4},"1-136-46230-9"]
[null,null,"Descrizione fisica",null,"1 online resource (368 p.)"]
[null,null,"Collana",null,"Routledge revivals"]
[null,null,"Disciplina",null,"949.5/02"]
[{"$nulls":4},"949.502"]
[null,null,"Soggetti",null,"Byzantine Empire Civilization"]
[{"$nulls":4},"Byzantine Empire History"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","\"First published in 1929 by George Routledge & Sons Ltd\"--T.p. verso."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,"Nota di contenuto",null,"Front Cover; The Byzantine Achievement; Copyright Page; Contents; Foreword by Richard Luckett; Author's Note; Part I.-The Historical Image; Chapter I. The Historian; Chapter II. The Greeks; Chapter III. The Byzantines; Part II.-The Anatomy; Chapter IV. The Triple Fusion; Chapter V. The Imperial Chronology; Chapter VI. The Substance of the State; Chapter VII. Trade and the Bezant; Chapter VIII. The Quest of Reality; Chapter IX. Culture; Chapter X. The Joyous Life; Chapter XI. Battle for Europe; Bibliography; Index"]
[null,null,null,"Sommario/riassunto","First published in 1929, this highly influential study offers a historical perspective on the Byzantine Empire, from the establishment of Constantinople by Emperor Constantine around 330 AD, through to the fall of Constantinople at the hands of the Ottoman Empire in 1453 AD.Byron's work considers the empire in its entirety, assessing the highs and lows across a thousand year period. He provides insights into trade, culture, the organs of state, religion, the imperial rulers, and the battle with the Ottoman Empire, which would ultimately end in the fall of the Byzantine Empire"]