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[null,"1.","Record Nr.",null,"UNINA990008594480403321"]
[null,null,"Autore",null,"D'Ambra, Luigi"]
[null,null,"Titolo",null,"Lezioni di inferenza statistica / Luigi D'Ambra"]
[null,null,"Pubbl/distr/stampa",null,"Napoli : RCE, 2007"]
[null,null,"Edizione",null,"[4. ed]"]
[null,null,"Descrizione fisica",null,"431 p. ; 30 cm"]
[null,null,"Collana",null,"Dipartimento di matematica e statistica. Università \"Federico II\" Napoli , Serie didattica"]
[null,null,"Disciplina",null,"519.5"]
[{"$nulls":4},"519.52"]
[{"$nulls":4},"519.54"]
[null,null,"Locazione",null,"MAS"]
[{"$nulls":4},"MA1"]
[{"$nulls":4},"BFS"]
[{"$nulls":4},"DECBC"]
[null,null,"Collocazione",null,"IX-A-118"]
[{"$nulls":4},"123-I-8"]
[{"$nulls":4},"A / DAM 2"]
[{"$nulls":4},"MSSTAT64A"]
[{"$nulls":4},"MSSTAT64B"]
[{"$nulls":4},"MDSTAT64C"]
[null,null,"Lingua di pubblicazione",null,"Italiano"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Segue appendice"]
[null,"2.","Record Nr.",null,"UNINA9910563004503321"]
[null,null,"Autore",null,"Bruhn Manfred"]
[null,null,"Titolo",null,"Konsumentenzufriedenheit und Beschwerden : Erklärungsansätze und Ergebnisse einer empirischen Untersuchung in ausgewählten Konsumbereichen / H. Meffert, Manfred Bruhn"]
[null,null,"Pubbl/distr/stampa",null,"Frankfurt a.M, : PH02, 2018"]
[{"$nulls":4},"2018, c1982"]
[null,null,"Edizione",null,"[1st, New ed.]"]
[null,null,"Descrizione fisica",null,"1 online resource (233 p.) : , EPDF"]
[null,null,"Collana",null,"Schriften zu Marketing und Management ; 4"]
[null,null,"Soggetti",null,"Economic theory & philosophy"]
[{"$nulls":4},"Market research"]
[null,null,"Lingua di pubblicazione",null,"Tedesco"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Peter Lang GmbH, Internationaler Verlag der Wissenschaften"]
[null,null,"Nota di contenuto",null,"Aus dem Inhalt: Messung der Konsumentenzufriedenheit - Empirische Studie über das Beschwerdeverhalten und die Konsumentenzufrieden- heit - Bestimmungsfaktoren und Erklärungsansätze der Beschwerdeführung - Implikationen der Untersuchungsergebnisse für die Marketing- und Verbraucherpolitik."]
[null,null,null,"Sommario/riassunto","Ausgangspunkt des Marketing sind die Probleme, Wünsche und Bedürfnisse der Konsumenten. Es sind jedoch kaum Informationen über die Zufriedenheit der Konsumenten und die wahrgenommenen Probleme nach einer Kaufentscheidung verfügbar. Im Mittelpunkt der Arbeit stehen die Ergebnisse einer empirischen Untersuchung, die die Beschwerdeführung sowie die (Un-) Zufriedenheit von Konsumenten auf der Basis konkreter Kundenprobleme anhand der Bereiche Fernsehgeräte und Autoreparaturen analysiert. Die Untersuchungsergebnisse verdeutlichen, dass Informationen über das Beschwerdeverhalten und die Konsumentenzufriedenheit wertvolle Ansatzpunkte zur Verbesserung von Marketingentscheidungen aufzeigen."]