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[null,"1.","Record Nr.",null,"UNINA9910812642503321"]
[null,null,"Autore",null,"Schmidgen Henning"]
[null,null,"Titolo",null,"The Helmholtz curves : tracing lost time / / Henning Schmidgen ; translated by Nils F. Schott"]
[null,null,"Pubbl/distr/stampa",null,"New York : , : Fordham University Press, , 2014"]
[{"$nulls":4},"©2014"]
[null,null,"ISBN",null,"0-8232-6195-6"]
[{"$nulls":4},"0-8232-6646-X"]
[{"$nulls":4},"0-8232-6197-2"]
[{"$nulls":4},"0-8232-6198-0"]
[null,null,"Edizione",null,"[First edition.]"]
[null,null,"Descrizione fisica",null,"1 online resource (247 p.)"]
[null,null,"Collana",null,"Forms of Living"]
[null,null,"Disciplina",null,"612.8"]
[null,null,"Soggetti",null,"Neurobiology - History"]
[{"$nulls":4},"Neurobiology - Philosophy"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,"Nota di contenuto",null,"Front matter -- Contents -- Illustrations -- Preface -- Introduction -- 1. Curves Regained -- 2. Semiotic Things -- 3. A Research Machine -- 4. Networks of Time, Networks of Knowledge -- 5. Time to Publish -- 6. Messages from the Big Toe -- 7. The Return of the Line -- Conclusion -- Chronology -- Notes -- Bibliography -- Index"]
[null,null,null,"Sommario/riassunto","This book reconstructs the emergence of the phenomenon of “lost time” by engaging with two of the most significant time experts of the nineteenth century: the German physiologist Hermann von Helmholtz and the French writer Marcel Proust. Its starting point is the archival discovery of curve images that Helmholtz produced in the context of pathbreaking experiments on the temporality of the nervous system in 1851. With a “frog drawing machine,” Helmholtz established the temporal gap between stimulus and response that has remained a core issue in debates between neuroscientists and philosophers. When naming the recorded phenomena, Helmholtz introduced the term temps perdu, or lost time. Proust had excellent contacts with the biomedical world of late-nineteenth-century Paris, and he was familiar with this term and physiological tracing technologies behind it. Drawing on the machine philosophy of Deleuze, Schmidgen highlights the resemblance between the machinic assemblages and rhizomatic networks within which Helmholtz and Proust pursued their respective "]
[{"$nulls":4},"projects."]
[null,"2.","Record Nr.",null,"UNINA9910563004203321"]
[null,null,"Autore",null,"Schröder Hans-Ulrich"]
[null,null,"Titolo",null,"Globales Produktmanagement : Eine empirische Analyse des Instrumenteeinsatzes in ausgewählten Branchen der Konsumgüterindustrie / H. Meffert, Hans-Ulrich Schröder"]
[null,null,"Pubbl/distr/stampa",null,"Frankfurt a.M, : PH02, 2018"]
[{"$nulls":4},"2018, c1996"]
[null,null,"Edizione",null,"[1st, New ed.]"]
[null,null,"Descrizione fisica",null,"1 online resource (325 p.) : , EPDF"]
[null,null,"Collana",null,"Schriften zu Marketing und Management ; 30"]
[null,null,"Soggetti",null,"Business studies: general"]
[{"$nulls":4},"Production & quality control management"]
[{"$nulls":4},"Sales & marketing management"]
[{"$nulls":4},"Corporate governance"]
[{"$nulls":4},"Organizational theory & behaviour"]
[null,null,"Lingua di pubblicazione",null,"Tedesco"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Peter Lang GmbH, Internationaler Verlag der Wissenschaften"]
[null,null,"Nota di contenuto",null,"Aus dem Inhalt: Standardisierung der Marketinginstrumente - Koordination der Produkteinführung - Internationaler Knowhow-Transfer - Globale Ausrichtung der Organisationsstruktur - Standardisierung der Marketingprozesse - Zentralisierung der Entscheidungskompetenzen - Globale Ausrichtung der Unternehmenskultur - Einsatz struktureller, technokratischer und personenorientierter Koordinationsinstrumente."]
[null,null,null,"Sommario/riassunto","Angesichts einer weiter zunehmenden Bedeutung der Globalisierungsthematik verfolgt diese Arbeit das Ziel, wesentliche Erfolgsfaktoren und Konfliktbereiche des Managements globaler Produkte zu ermitteln. Hierzu wurde vom Verfasser mit Hilfe einer umfangreichen empirischen Untersuchung das Produktmanagement von über 100 bekannten globalen Konsumgütermarken analysiert. Als Ergebnis konnte eine Reihe von Gestaltungsparametern identifiziert werden, durch deren spezifische Ausprägung sich das Management erfolgreicher Produkte in signifikanter Weise auszeichnet. Darüber hinaus wurden wesentliche Spannungsfelder identifiziert, die in der hierfür erforderlichen Zusammenarbeit von Unternehmenszentrale und Niederlassungen von erheblicher Bedeutung sind."]