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[null,"1.","Record Nr.",null,"UNINA990009549470403321"]
[null,null,"Autore",null,"Buchanan, James J."]
[null,null,"Titolo",null,"Economics : between predictive science and moral philosophy / James M. Buchanan ; compiled and with a preface by Robert D. Tollison and Viktor J. Vanberg"]
[null,null,"Pubbl/distr/stampa",null,"College Station : Texas A&M university press, c1988"]
[null,null,"ISBN",null,"0-89096-350-9"]
[null,null,"Descrizione fisica",null,"XII, 413 p. ; 24 cm."]
[null,null,"Collana",null,"Texas A & M University economics series ; 7"]
[null,null,"Locazione",null,"DECTS"]
[null,null,"Collocazione",null,"H01.105"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,"2.","Record Nr.",null,"UNINA9910628191803321"]
[null,null,"Autore",null,"Solazzi, Siro"]
[null,null,"Titolo",null,"Studi sul concorso dei cerditori nel diritto romano : Memoria / Siro Solazzi"]
[null,null,"Pubbl/distr/stampa",null,"Roma, : R. Accademia Nazionale dei Lincei, 1927"]
[null,null,"Descrizione fisica",null,"38 p."]
[null,null,"Disciplina",null,"340.54"]
[null,null,"Locazione",null,"FGBC"]
[null,null,"Collocazione",null,"IV M 39"]
[null,null,"Lingua di pubblicazione",null,"Italiano"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,"3.","Record Nr.",null,"UNINA9910563003303321"]
[null,null,"Autore",null,"Müller Nikolaus"]
[null,null,"Titolo",null,"Marketingstrategien in High-Tech-Märkten : Typologisierung, Ausgestaltungsformen und Einflußfaktoren auf der Grundlage strategischer Gruppen / H. Meffert, Nikolaus Müller, Universität Münster"]
[null,null,"Pubbl/distr/stampa",null,"Frankfurt a.M, : PH02, 2018"]
[{"$nulls":4},"2018, c1995"]
[null,null,"Edizione",null,"[1st, New ed.]"]
[null,null,"Descrizione fisica",null,"1 online resource (304 p.) : , EPDF"]
[null,null,"Collana",null,"Schriften zu Marketing und Management ; 25"]
[null,null,"Soggetti",null,"Economic theory & philosophy"]
[{"$nulls":4},"Business studies: general"]
[{"$nulls":4},"Production & quality control management"]
[{"$nulls":4},"Sales & marketing management"]
[null,null,"Lingua di pubblicazione",null,"Tedesco"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Peter Lang GmbH, Internationaler Verlag der Wissenschaften"]
[null,null,"Nota di contenuto",null,"Aus dem Inhalt: Beschreibung und Erklärung des Konstruktes der strategischen Gruppen - Bildung strategischer Gruppen in High-Tech-Märkten - Kennzeichnung der Strategieschwerpunkte - Analyse der Instrumenteschwerpunkte strategischer Gruppen - Untersuchung des Einflusses von Unternehmenszielen und -kultur auf die Bildung strategischer Gruppen - Erklärung von Erfolgsunterschieden in High-Tech-Märkten."]
[null,null,null,"Sommario/riassunto","In den sich dynamisch entwickelnden High-Tech-Märkten gewinnt die Beobachtung und Analyse des wettbewerbsstrategischen Verhaltens von Unternehmen zunehmend an Bedeutung. Aus Sicht der Praxis und der betriebswirtschaftlichen Forschung ist es von besonderem Interesse zu erfahren, welche Marketingstrategien und -maßnahmen zum Aufbau von Wettbewerbsvorteilen und zur Sicherung einer dauerhaften Erfolgsposition besonders geeignet sind. Vor diesem Hintergrund wird in der Arbeit das Verhalten von 385 High-Tech-Anbietern analysiert. Auf der Grundlage des Konzeptes der strategischen Gruppen werden das strategische und operative Unternehmensverhalten, die Bedeutung ziel- und kulturbezogener Einflußfaktoren sowie die Erfolgswirkung von Marketingstrategien in High-Tech-Märkten untersucht."]