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[null,"1.","Record Nr.",null,"UNINA990004574350403321"]
[null,null,"Autore",null,"Gregorius Nyssenus, santo <ca 331- m. post 394>"]
[null,null,"Titolo",null,"Encomium of Saint Gregory, bishop of Nyssa, on his brother Saint Basil, archbishop of Cappadocian Caesarea / a commentary, with a revised text, introduction, and translation ; a dissertation ... by Sister James Aloysius Stein"]
[null,null,"Pubbl/distr/stampa",null,"Washington : The Catholic University of America, 1928"]
[null,null,"Descrizione fisica",null,"XCVI, 166 p. ; 22 cm"]
[null,null,"Collana",null,"The Catholic University of America , Patristic studies ; 17"]
[null,null,"Locazione",null,"FLFBC"]
[null,null,"Collocazione",null,"P2B-610-GREG.NYSS.-444A-1928"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[{"$nulls":4},"Greco antico"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,"2.","Record Nr.",null,"UNINA9910484262603321"]
[null,null,"Autore",null,"Munzinger Uwe"]
[null,null,"Titolo",null,"11 Irrtümer über Marken : So gelingen Markenaufbau und Markenführung / / von Uwe Munzinger"]
[null,null,"Pubbl/distr/stampa",null,"Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2016"]
[null,null,"ISBN",null,"3-658-01505-5"]
[null,null,"Edizione",null,"[1st ed. 2016.]"]
[null,null,"Descrizione fisica",null,"1 online resource (XXI, 166 S. 1 Abb. in Farbe.)"]
[null,null,"Disciplina",null,"658.8"]
[null,null,"Soggetti",null,"Marketing"]
[{"$nulls":4},"Management"]
[{"$nulls":4},"Business"]
[{"$nulls":4},"Management science"]
[{"$nulls":4},"Business and Management, general"]
[null,null,"Lingua di pubblicazione",null,"Tedesco"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Nota di bibliografia","Includes bibliographical references."]
[null,null,"Nota di contenuto",null,"Markengrundlagen -- Markenaufbau -- Markenwirkung -- Markenerfolg -- Marken im digitalen Zeitalter."]
[null,null,null,"Sommario/riassunto","Dieses Buch nennt schonungslos elf populäre Irrtümer über Markenaufbau und -führung, zeigt gefährliche und teure Fallstricke und gibt praxiserprobte Tipps für einen gelungenen Markenauftritt. Marken faszinieren und inspirieren Menschen, sie schaffen Orientierung und Präferenzen in einem immer komplexeren Umfeld von Produkten und Dienstleistungen. Marken kreieren Wert und sind für viele Unternehmen ein entscheidender Bestandteil der Wertschöpfungskette. Sie haben heute eine zentrale betriebswirtschaftliche und volkswirtschaftliche Bedeutung. Uwe Munzinger zeigt, dass alle diese positiven Aspekte von Marken für Unternehmen nur nutzbar sind, wenn sie im Alltag der Unternehmenspraxis richtig geführt werden. „Uwe Munzinger schärft den Blick dafür, was Marken heute und morgen stark macht und entlarvt überkommene Mythen und vorschnelle Halbwahrheiten.“ Friedrich Neukirch, Vorsitzender der Geschäftsleitung Klosterfrau Deutschland, Vorstand Markenverband e.V., Präsident der G.E.M Gesellschaft zur Erforschung des Markenwesens e.V. Der Inhalt Markengrundlagen Markenaufbau Markenwirkung Markenerfolg Marken im digitalen Zeitalter Der Autor Uwe Munzinger ist Geschäftsführer der Sasserath Munzinger Plus GmbH, Gesellschaft für "]
[{"$nulls":4},"umsetzungsorientierte Markenberatung und Markenentwicklung. ."]
[null,"3.","Record Nr.",null,"UNINA9910557799503321"]
[null,null,"Autore",null,"Tamas Razvan D"]
[null,null,"Titolo",null,"Antennas and Propagation"]
[null,null,"Pubbl/distr/stampa",null,"Basel, Switzerland, : MDPI - Multidisciplinary Digital Publishing Institute, 2021"]
[null,null,"Descrizione fisica",null,"1 online resource (340 p.)"]
[null,null,"Soggetti",null,"Energy industries & utilities"]
[{"$nulls":4},"Technology: general issues"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Sommario/riassunto","This Special Issue gathers topics of utmost interest in the field of antennas and propagation, such as: new directions and challenges in antenna design and propagation; innovative antenna technologies for space applications; metamaterial, metasurface and other periodic structures; antennas for 5G; electromagnetic field measurements and remote sensing applications."]